Adidas Borrows Olympics to Create Best Sports Brand

On the afternoon of January 24, 2005, BOCOG officially announced Adidas (Suzhou) Co., Ltd. and Adidas-Solomon Group to become partners of the Beijing 2008 Olympic Games. This is the seventh partner of the Beijing 2008 Olympic Games and the only one of the Beijing Olympic Games partners. Adidas will provide sports equipment including volunteers, staff, technical officers and torch relay personnel for the Beijing Olympic Games.

Recently, the reporter interviewed Mr. Bi Baoyuan, vice president of marketing for Adidas Greater China. Bi Baoyuan said: Adidas will become the leading sports brand in China by sponsoring the Beijing Olympic Games.

There is no gold that cannot be won

In 1928, Adidas founder Adi Dassler sewed the first pair of sports shoes for athletes participating in the Amsterdam Olympics. Since then, the history of Adidas has been closely linked with the Olympic Games.

More than 70 years later, the Olympic Games has become the DNA of Adidas. In successfully becoming a partner of the Beijing Olympics, Adidas launched a new slogan “There is no gold to win” at the launch event. At the same time, it invited 500 or so business partners to share the joy and achievements of Adidas.

Bi Baoyuan said: “No Impossible” is Adidas' brand concept. Adidas encourages every Olympic athlete to perform best in this stage of realizing their dreams and surpassing the impossible and win gold medals. Jesse Owens, Emile Zatopek, Wilma Rudolph, Nadia Komanec, Pilas Dimas, all of whom have had a history in the history of the Olympic Games with the help of Adidas products. A milestone."

He said: "The 2008 Olympic Games will produce more than 300 gold medals. As a partner of the Beijing Olympic Games and the Chinese sports delegation, Adidas hopes to see that when Beijing becomes the focus of the world, every Chinese athlete can perform even better. High, faster, stronger and the final winner."

Series plan marketing Olympics

“Starting from the official signing of the Beijing 2008 Olympic Games partners, we began to prepare a series of Olympic marketing plans. Through these years of market promotion, more and more consumers began to understand that Adidas is a partner of the Beijing Olympic Games and It further felt Adidas' 'no impossibility' brand spirit."

Bi Baoyuan said: "Adidas is launching a series of Olympic marketing programs including television/print advertising, publicity campaigns, retail market support, online new media campaigns, etc."

He said that in 2005, Adidas launched road shows in the cities of Beijing, Shanghai, Guangzhou, Chengdu, Wuhan, Shenyang, Dalian and other cities with the theme of "faster, higher and stronger" Olympic spirit to promote the adidas Olympic Games. History, and celebrate cooperation with the Beijing 2008 Olympic Games.

At present, authorized products for the Beijing 2008 Olympic Games have been sold in about 200 Adidas stores nationwide.

Not long ago, Adidas and the Chinese Olympic Committee announced in Beijing the launch of the Beijing 2008 Olympic Games Chinese Sports Delegation’s open solicitation for design activities. Bi Baoyuan stated that as the Beijing 2008 Olympic Games and the Chinese Olympic Committee's sports and apparel partner, Adidas has always been committed to providing the Chinese Olympic delegation with the best sports equipment. We are very proud to co-sponsor this event with the Chinese Olympic Committee. Hopefully, More people pay attention to the Olympic Games, gather more wisdom and strength, and complete a prize-winning service that fully demonstrates the style of the Chinese Olympic athletes.

Bi Baoyuan said: "As the Olympics are approaching, we will also launch more marketing activities to support the Beijing Olympic Games."