China's garment industry transformation

The flexible manufacturing digital production model moves from "**-style mass production" to "spot-based agile manufacturing" and is more intelligent. It can not only reduce production costs, shorten the product manufacturing cycle, adapt to the market's update speed, but also satisfy individualized consumption. demand.

In honor of Russia’s 70th anniversary of the victory of the Patriotic War, the 14-style concierge clothes worn by the honor guards of the People's Liberation Army of China’s People’s Liberation Army won the attention of everyone. This shows the level of development of the Chinese clothing industry in terms of fabrics, design style and workmanship.

After undergoing the wholesale and extensive development stage in the past and experiencing the shocks of the Chinese garment processing factories in the past two years, with the advent of a diversified and personalized consumption era, the business model of clothing brands has constantly been impacted and even subverted. Management model, industry experts generally believe that the garment industry to achieve transformation and development is just right, while grasping the real needs of consumers to build a reasonable development model of the industry is the key.

China is the world’s largest apparel consumer, the largest manufacturer and exporter of apparel. Different from the pursuit of large-scale, low-cost traditional clothing production methods, clothing as one of the symbols that can best demonstrate personal personality is giving birth to a new type of market format—fast fashion with fast replacement of new products. Behind the fast fashion is the innovation of the production organization model around "small batch, variety, and quick delivery." Inevitably, the apparel industry also needs to adapt to the huge changes in consumer demand and adjust its direction, accompanied by the production of flexible, lean trend.

Industry experts said that the future development of the garment industry is to "people-oriented." Consumers have already stood in the same position with the brand, and even dominated, and the distance from the brand is getting closer. The brand needs to communicate, share, and cooperate with consumers, understand consumers more deeply, and strengthen consumers' experience. From the angle of providing personalized product customization and rapid service, the flexible production model will gradually become the industry's development direction, and the era of large-scale on-demand production may gradually come.

If we say that the past was mainly based on seasonal requirements, then people nowadays are shifting more towards the classification of etiquette, work, leisure, home, and entertainment. The more detailed the classification, the clearer the functional requirements. Functional apparel demand space has spawned a new consumer market, and apparel industry brands should seize this consumer hot spot for timely development.

Li Ning has just announced a strategic cooperation with Xiaomi Investment’s hardware eco-chain company Huami Technology. The first batch of two running shoes will be launched in the third quarter of this year. According to the relevant person in charge of Li Ning Company, in addition to the functions of the smart chips that have been disclosed, in addition to the standard data collection analysis and sports records, they will also provide professional and tailored guidance for the Chinese runners' running posture.

According to market analysts, the future outdoor equipment products need to pay attention to the combination of portable equipment, communications, optical instruments, electronic equipment and other equipment and clothing, and bring more consumption space to the future apparel market.

"At present, the homogenization of clothing brands is very obvious. In the clothing competition market in which 'hundreds of people contend for a hundred flowers', the difference between clothing brands has become a major problem for the apparel industry." Clothing companies generally stated that one of the effective ways is With the help of big data technology to grasp the real needs of consumers. The data from social networking sites is large and lively and represents the true ideas of Internet users. Therefore, the "consumer" is no longer a generalized, fuzzy group, but an "overall person" supported by massive and fragmented data. The apparel industry should pay attention to the collection of these live data, and have a deep understanding of consumer demand, so that the brand is closer to consumers, and then create and lead consumer demand.

It is undeniable that the development of O2O has begun to affect the entire apparel retail industry. But whether it is online or offline, homogenization competition is a common problem facing the apparel industry in the future. It can be said that the information collection under big data is also to better understand the real consumer demand, and then to satisfy the preferences of consumers to achieve brand positioning. Therefore, after using Internet technology to achieve consumer connectivity under big data, returning to the essence of the product and returning to the nature of business, it will be a good strategy for the development of the industry to truly implement transformation and upgrading of the industry.