How Clothing Agents Find Items That Fit Themselves

Operating the same brand of clothing, the performance of different agents operating may be a world of difference. Nowadays, with the continuous development of the market and the ever-increasing competition, how can an agent find a project that is truly suitable for him?

The growth history of underwear brand clothing is also a history of the growth of an agent. The success of an underwear brand clothing operation in a certain regional market largely depends on the agents in the area. Operating the same brand of clothing, the performance of different agents operating may be a world of difference. Nowadays, with the continuous development of the market and the ever-increasing competition, higher and higher demands are placed on agents. How can we become a successful agent?

First, the election of brand clothing as an agent, the products you represent are your source of income, but also the basis of your business, so you must be cautious and careful selection of cooperative brand clothing. Choose brand clothing first to recognize their own strength, the possibility of operating a large brand of clothing, of course, is relatively large, the risk is relatively small; but the threshold of big brand clothing business is generally higher, the supply discount is relatively high, return policy It is also often harsh. You need to have strong financial strength to back it up. If you are not strong enough, you also cannot gain the right to dialogue with big brand clothing, and you may be at a disadvantage in the cooperation negotiations.

Choosing clothing brand clothing not only depends on the strength of the brand's clothing, but also the potential of the brand's clothing. You must understand the brand owner’s business ideas, his determination to create branded clothing, and whether the company has a professional marketing team. Some companies just think that doing branded clothing to make good money, holding the psychological operation of branded clothing try it, and there is no long-term goal.

This joke has been made in the industry: a certain brand of clothing in Guangdong has done a few months of advertising in a number of magazines to create branded apparel. After a few months, it found that the benefits were not enough and went back to the previous wholesale state. Agents.

Also, you should pay attention to the product characteristics of the brand's clothing, whether it meets the physical characteristics and preferences of consumers in your area. Many branded apparel products are sold well in the south and are not necessarily advantageous in the northern market. Women in the north and south of China have very different body types.

An agent in Shaanxi changed three brand clothing within one year. The first brand clothing was too European for the product style and was not suitable. It was changed after three months. The second brand clothing was made for about six months and the price was too high. The third brand of clothing has just finished less than three months. The brand's clothing manufacturers have specialized in the processing of foreign orders, and announced that they no longer make domestic sales. Also had to quit. One year later, the warehouse was filled with three brands of products. The funds and energy invested a lot, but it was simply not profitable. Did you say that the agents were tired?

So it's still the old saying: There is no best, only the most appropriate. You should choose the most suitable brand clothing for your business.

Second, the brand management of scientific business planning Brand clothing ownership belongs to the manufacturers, you agent, you have the right to operate the region, you can never put anything on the manufacturers, so, more often, you have On their own. Some leading companies mostly can only provide you with some guidance on business philosophy. The implementation of specific market details depends on you.

If you are just getting started, you should concentrate all your energy on doing a good brand and don’t be too happy. If you already have some strength, you can run more than one brand of clothing. However, it is best not to run branded clothing with similar styles. Try to choose branded clothing with different positioning. You must make effective combinations of branded clothing according to their characteristics. You also need to consider the relationship between season and season and ensure that there are different business priorities during the busy season. A multi-branded clothing strategy allows you to shift risks, increase bargaining power with manufacturers, and enable your products to be effectively complementary.

Also, brand clothing you run must have a focus, and some brand clothing can create an image for your business, but not necessarily a high profit. Some brand clothing is not famous, but the operating profit may be considerable. You can organically combine branded apparel and profitable branded apparel.

Third, a clear understanding of the manufacturers recognize that you and the manufacturer's relationship, help you make flexible decisions. Manufacturers and your cooperation will always be temporary, and the relationship between you is interest. Do not let some personal loyalty factors dominate your business.

If you do not perform well, manufacturers may consider replacing you; if you operate too well, manufacturers may want to regain operating rights, change branches, offices and then profit as their own, many brand clothing manufacturers regional managers are Tigers wants to replace you as an office manager for this market.

Fourth, many of the company's operating agents still stay in the position of self-employed wholesalers. With one hand collecting money and one hand delivering, many agents do not know how much their monthly profit income is, how much they spend, and don’t know how many goods they have in the end. Still staying in the age of a husband-and-wife store, how can such a business grow?

If you want to become a successful agent, you should register your own trading company and set up various departments such as marketing, finance, and warehouses to conduct scientific management operations. You have to learn to use your computer to manage your inventory. You have to learn to establish a customer management system. Your normative operation will attract more customers for you, and it will also allow you to gain more support from the manufacturers.

An agent in Zhejiang set up a special sales company and hired a professional manager to manage it. The marketing department had a number of personnel and a sales amount of more than 10 million for a single brand of apparel in one year, equivalent to other regions. 7. The annual turnover of 8 agents. As a matter of course, he became the brand's biggest agent in the country, and he therefore received the greatest support from manufacturers. Therefore, his performance has been able to maintain a steady growth for several years.

Fifth, firmly control their own networks are filtered advertising sales network is your survival and development of weapons, but manufacturers may be eyeing your network. Remember, you must strictly control your own network, increase their loyalty, and let your network go with you forever instead of following the manufacturer's branded clothing.

For example, the end of the terminal business can explain the problem, the network is not yours, and the door shows the best performance. Do take the opportunity to make the door not only for the brand clothing service you run, but also to add your company or your chain number. You will accumulate a lot of your own branded apparel assets. Your network is the only chip you rely on to negotiate with the manufacturer. Don't take it lightly.

Does your network not only sell your branded apparel, but also sell other brands of products, even sell your main rival's products? How long is your dealer's purchase cycle? Your dealer is willing to put their own ads As an agent, can you easily answer these questions?

Please reflect on how strong your control of your existing network is.

Sixth, maintain a certain inventory has a certain amount of inventory not only allows you to better serve for dealers, but also constitute a certain constraint on the manufacturers, manufacturers generally want to remove the agents, they will also be tempted, fear that your inventory will impact the market Do not dare to start easily.

Too much inventory is also a risk to you, so you must learn to maintain a healthy inventory. Most of the inventory in the warehouse must be a best-selling product, and you must deal with your slow-moving goods in time or return it to the company. In this way, you will not have no way out.

Give full play to your forecasting ability and forward-looking, and preemptively stock some of the best-selling goods before the peak season. This is an important art of business success. 7. The owner-operated specialty store or model store owns the image window, and also understands itself. The market is an important tool for market research. Successful self-operated stores can set up business models for subordinate dealers, provide reference for reference, and can also effectively help you clean up unsalable stocks.

An agent that can't even manage his own store is not to send hope to manage the subordinate's franchisees. An agent who can't even make profits in a self-operated shop, don't expect the following dealers to go anywhere well.

If you have the ability to put branded apparel in the most influential malls in the local area, it will be very persuasive to dealers and consumers. It will also put your upstream manufacturers very seriously and greatly increase your success index.

VIII. Promptly promote your own manufacturer's advertising in your area. You must not forget to add additional promotion. Smart agents are often willing to cooperate with manufacturers in the regional operation of advertising, and timely launch their own company to establish their own image. For example, at the end of a television advertisement, you may call your own company's phone number, or leave your company's address on newspaper advertisements. At some investment conferences and new product launches organized by the manufacturers, you will also seize the opportunity to publicize your company's face. In this way, you will gradually accumulate a wealth of branded apparel assets.

IX. Flexible adjustment of business strategies The market is changing rapidly and requires sensitive sense of smell and decisive action. The business strategy must keep up with the trends of the manufacturers. You must pay close attention to the manufacturers' policy systems and changes in the market's needs and make timely strategic adjustments.

When your agency’s branded apparel business continues to decline, remind you to review the thirty-six plan of Sun Tzu’s Art of War – take it on time and put it into the arms of other branded apparel in a timely manner. Don't count on the day the manufacturer rolled over.

Ten, timely launch its own brand of clothing to achieve a certain scale, you can consider the introduction of its own brand of clothing, of course, you do not need to set up factories in the beginning, you can use the relationship established in the agency process, contact the manufacturer OEM production, after all, is now a lot of manufacturers with production capacity. At a certain time, you can invest and build factories. There are already some successful agents like this in the industry. Their experience can be referred to.

If one day, when you are abandoned by the manufacturer, or you abandoned the manufacturer, you have your own brand to do, you can own a career. Of course, this belongs to agents with lofty ideals that should be taken into consideration. It is the highest realm for the development of agents. The degree of difficulty is of course quite high.