Huan himself! Shiseido You Lai brand new product debut

Every woman wants to remove all skin problems such as spots, wrinkles, dullness, roughness, etc., and quickly reveal moisture, smoothness, brilliance and brilliance. Today, Shiseido, the world-famous cosmetics company, held a grand press conference in Shanghai to announce that its skin care experts, urara Yolay, and its products, developed specifically for Chinese women, will be launched in the Chinese market.

Skin, self, and life should all be radiant. Women with proud radiance and bright and colorful future are faced with Shiseido's desire to maximize their skin's vitality. With the launch of the new Lai Lai products, “Rejuvenation”, a beautiful method that has been associated with medical cosmetology in the past, will now easily enter the daily life of Chinese women, giving them an opportunity for full-scale rejuvenation.

“Shiseido has always hoped that we can create a strong brand for women who are born and growing up in a new era for these feminine, confident and superior women.” Mr. Gong Chuan, general manager of Shiseido (China) Investment Co., Ltd., said, “ In order to help these positive and elegant female friends, Shiseido has developed the brand of Lai Lai.”

Chinese women have always advocated the ideal skin condition of nourishing, silky, and fair skin. Through the basic skin care of the day, the new products of the Lai Lai series can help many female friends realize the dream of Shuirunliangji. Yasuhiko glows your external beauty and shows your beauty. You are determined to awaken the confidence of your inner sleep, let your confidence blossom, and bloom for a moment. You will rejuvenate your new self and make you beautiful. Self-confidence, make your daily, fresh start!

This is the commitment of Lai Lai to Chinese women. This commitment comes from Shiseido's 25 years of in-depth study of Chinese women's skin and the realization of today's most advanced cosmetic technology. As a skin care expert for Asian women, Shiseido took full consideration of the skin characteristics, skin needs, and climate characteristics of Chinese women during the research and development of the Yau Lai products, and only through investigations and repeated trials of many female skins. Stereotypes.

According to Shiseido's survey, Chinese women are more troubled with skin color and dryness than other countries or regions, and at the same time they are more inclined to pursue delicate, transparent and perfect skin. From the actual state of the skin, the cuticles of Chinese women's skin are thicker and prone to water and oil imbalance. For the situation of Chinese women's skin, Shiseido believes that the first need is to improve the skin's own activity, that is, the skin's self-monetization metabolism, so that the skin is new, and gradually become moist, silky, fair and bright skin.

To this end, Shiseido has successfully developed a breakthrough ingredient that improves skin's "self-metabolism" - MFC. MFC (Metabolism Force Complex) is a metabolically active compound component composed of “T amino acids” that control metabolic ability and skin softening plant extracts “Erythritol” and “Pomelo Seed Extract”. Into the Lai Lai series products.

"T amino acids" have skin metabolism control skills. Can improve the texture disorder, uneven skin tone, dullness, pigmentation and other skin problems, so that the skin texture becomes delicate, uniform and transparent skin, stains talk, bright white skin translucent.

"Erythritol" and "Pomelo Seed Essence" activate skin functions. Can improve rough, dry, wrinkles and other skin problems, make skin lasting moisture, skin becomes soft, wrinkles diminish, skin moist and smooth.

These ingredients can effectively increase the skin's metabolic activity and make the skin moist and bright day after day.

Considering that China has a vast territory, and the environment between regions is very different, the condition of Chinese women's skin is not the same, so it is different from the simple classification of the basic skin care products in the past. The products of Youlai have been very carefully divided, such as emulsion products. It is meticulously divided into four types: refreshing, soft, moisturizing, and rich, corresponding to different regions, different seasonal changes, and different skin conditions to achieve more precise skin care effects.

In order to enable all Chinese women to conveniently own this skin specialist that is specially developed for Chinese women, the product will be sold in more than 1,400 Shiseido cosmetics stores throughout the country. And according to the beauty guide of the beauty consultant in the shop, consumers can choose the most suitable skin care products according to their skin quality, so as to enjoy the most intimate skin care brought by Shiseido cutting-edge technology.