Kiss the heart fashion teach you how to open a good clothing store
The brand is selected, do you know how to open a clothing store? Kiss fashion show you! First, opening up momentum * Invite people to join - friends and family, neighbors and so on * Trophy - * Please celebrity - celebrity effect, pull the momentum, or the dragon and lion dance to help out to gather popularity * Bring the festivity to customers - to provide special services or gifts light sweet little gift; make your shop a 'hot topic ' * Witnesses have a gift - such as balloons, tissues, leaflets, causing more people's attention * Special Offer - to extend the opening day momentum * Everything - prepared to be detailed, a customer is equal to a market! Second, the promotion * Advertising is to introduce the product content to consumers, lure consumers to close to the product, and sales promotion is the initiative to take the product to consumers. What is the meaning of a promotion? In a variety of ways, consumers believe they are in need of such a product or service and are in great need, and it is best to buy or spend now. (Such as: limited time service, or hit 7 fold method) ⒉ promotion purposes are: ①accelerate the sales of goods, so that a substantial increase in turnover; ② improve store visibility, they think of such products or services, they can think of your store goods or services; ③ stimulate the public's desire to consume, so that it generates consumer impulses; ④ regular remind the public of such goods or services; ⑤ create consumer opportunities, directly to potential users, lobbying them to adopt a product or receive some kind of service. ⒊ promotion methods: ⑴ gift promotion law * can be closer to the distance with the customer, but good gifts to better products, so that customers feel value for money, and with the purchase of gifts can not be stereotyped → If you attract children can bring adults. * Gift Tips - To be well-organized, you should follow the three steps of increasing your visibility, trust and reputation. * Note - ①clearly the subject and scope of the recipient; ② activities should be combined with social welfare activities properly, will receive better social and economic benefits; ③ daily necessities, etc. can take a small package to send free trial form . ⑵ psychological promotion law * hospitality enthusiasm, especially the consumer desire is not strong customer; * offer more affectionate, especially for the appearance of the customer; * distinguish between light and heavy, peering male partner with a companion; * take the initiative to say hello, For those indecisive customers; * witness the color of view, rich customers to introduce the good quality of goods. ⑶ hanging appetite promotion law * use of people's anxiety, curiosity, rebellious, winning psychology and psychological set, the more difficult to get things have the more possession of desire. * Create suspense - set suspense → solve the suspense (the customer leads and dragged). (4) Variety Limitation Law (Too little to be able to do something!) * To attract specific customers through the limited goods, including: ①Variety restrictions - ② Display limit - Do not put the best-selling goods Too much in order to avoid giving the feeling of bulk, so that it reduces the value of; less popular products should be displayed less, the second emphasize the value of rare, and make customers have the fear of missing a good opportunity to rush to buy the mentality. ③ staff limited - on the staff with unique expertise booking service approach. ④ time limit - a certain product or service sales or service limited within a certain period of time, it can be a period of time discount or discount sales; such as new products on the market, holidays, anniversary and so on. ⑸ Other Promotion Law ①Prize Promotion Law - There should be a clear and understandable, open and fair principle of activity, and in line with the current laws and regulations of the country for the sale of prizes. ② free trial of the promotion of the law - by household distribution, sentinel distribution, send, choose to send, retail distribution, joint distribution, media distribution, sales of goods comes with, coupon redemption and other means. ③ coupon promotion method - Consumers can enjoy the volume discount, ex-gratia price, in exchange for a gift or even free treatment, etc .; - methods can be issued by the media, directly to consumers, the use of special channels such as distribution. ④ Packaging Promotion Law - by virtue of some special packaging makes the product appear more prominent, thereby increasing sales; - Ways can be divided into the gift within the package, the package outside the gift, the package increased by the use of packaging and gift delivery. ⑤ Demonstration Promotion Act - Through on-site demonstration to achieve the purpose of promotion. ⑥ repayment of the promotion of law - issue a certain credit vouchers after a certain period of time all or most of the sales of goods returned to consumers. ⑦ convenient marketing law - in the process of selling products, try to provide customers such as moving, transportation, packaging, ancillary, maintenance services convenience; Such as - mobile beauty salon. ⑧ "childcare" Promotion Act - ⑨ original price promotion law - the first sale of the original customer trust, and then increase (loss is bless!). ⒋ promotion attention to the problem ⑴ the impact of price on the promotion * The promotion process must not only seek low prices, but should cooperate with various types of marketing tools to attract customers, persuade customers to make them satisfied with the goods or services; subsidies to consumers through other means, Such as opening a cafe and so on. ⑵ form should be flexible ⑶ emphasis on the role of the owner in the promotion activities * lively promotional atmosphere, so that customers feel the fun shopping. ⒌ discount war ⑴ high season sales and off-season promotions * The purpose of the peak season promotion - to break the past sales records, in the innovative business records; so that customers from 'rational consumption' → 'perceptual consumption' → 'touched consumer' * off-season promotion purposes - to stimulate buy gas, , Discounts, launching new products or organizing various competitions, etc., to increase turnover and morale! ⑵ revenue targets and customer goals * Pre-sales should set the 'revenue target' and 'customer target' in order to estimate how much manpower to prepare, how many shops to prepare, how many flyers to send, how many posters printed, how many ads to advertise; Remember the promotion goals and the end result, Must be satisfied with the customer, the staff happy, the profit-making boss, so 'win-win' (①the boss can not be stingy, reluctant to give the force of the staff hair bonus; ② the boss can not villain, Check, in the end do not honor.) ⑶ Innovative discounts Sales Act - Game Marketing Third, a hot shop ⒈ store opening is an excellent opportunity to promote, such as the first to please shop 'cheerleading' customer ribbon-cutting, And offer souvenirs to show respect. ⒉ Although the advertising can enhance the visibility of the store, but the image of good reputation can not be equated → "We know you, but not equal to trust you." ⒊ price of knowledge and art * price mantissa different to the consumer with The impact is also different. Guangzhou Kiss Clothing Co., Ltd. Join Hotline: Mr. Lee Address: Room 501, Building 2, Changliu Industrial Park, No. 22, Chigang West Road, Haizhu District, Guangzhou City (No.1 Elevator) Brand website: Weibo address: http://weibo.com/sunmonthgz
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