Site | Change Innovation Leads New Trends in the Industry 2018/19 China International Leather, Fur Clothing Trend Released

Huayi.net June 25th: On June 25th, the 2018/19 China International Fashion Fair of leather and fur garments was held at the Haining Convention and Exhibition Center. As an important part of the 25th Haining Leather Fair, this release has far-reaching significance. It fully demonstrates the advanced design concepts and production level of Haining Leather City, leads the fashion trend of leather and promotes the international value of the leather industry. High-end chain jumped.

Fashion Europe and the United States Fan: The three major themes lead the industry's new trend

This reporter learned that the release of this fashion trend is a visual feast of leather and fur garments jointly created by Haining China Leather City, Zhejiang Natural Leather Fashion Co., Ltd. and North American Fur Auction House NAFA. The fashion trend is based on the use of leather as the main element in clothing and leather clothing. It is a multi-level display of leather design creativity. The selection of fabrics, the design of styles, the innovation of craftsmanship, and the use of color are all more conceptual and lead-in. , forward-looking, closer to the market for reference. The splicing and conversion between fur and fabrics makes the garments more light and sleek with a mix-and-match design. It presents different ideas and personalities on the T stage, and fully shows the latest trends in international leather and fur.

The field launch brought 60 sets of men's and women's clothes, divided into three themes: "1920 Futurism," "Punk Baroque," and "Lost Paradise." "1920 Futurism" shapes a variety of different profiles with the vision of architectural aesthetics. , Rich and varied wear-through layered design, more wearable, showing the independence of the metropolis women without losing their soft personality; "Punk Baroque" with rich colors match the animal's pattern to fully show the original ecology from nature The wild, adding embroidery crafts, handmade beadwork, and rivets to the design of the costumes, has added a lively agility to the evolution of the clothing style; the "lost paradise" has a high saturation color and cleverly uses the material mix and match. The reorganization and asymmetric design of fur and leather fabrics, embellished with pearl elements, brought the pure angels of the lost heavens to the viewer's eyes and made a paradise dream. Zhu Weiming, head of Zhejiang Neitelier Leather Fashion Co., Ltd., said: “In the process of designing, we adopt new production technologies and pay more attention to the wearing experience of consumers. Through craftsmanship and techniques, the fur has become elegant and light. We have added fashion elements such as pearls and rivets to make the overall effect even more agile. Eventually we hope to bring new inspiration to peer practitioners through the release of this popular trend."

"This year's fashion trends have brought this year's leather and suede fashion to bring different design concepts and ideas from the past, allowing leather suede to be upgraded to large fashion and big fashion, and to change the traditional understanding. Leather and fur are not only the cold winter needs, but also The decoration of fashion life in the four seasons," says Zhang Yueming, chairman of Haining Leather City.

Process upgrades "Made in China" to a new journey for "Created in China"

Under the circumstance that Haining is actively building fashionable Chaocheng City and Haining Leather City to fully develop the fashion industry, this year's fashion trend has fully demonstrated leather, fur styles, fabrics, and crafts, etc. This year, it blew in a leading position in China's leather fashion industry. Upgraded "assembly number."

With the release of this fashion trend, people can clearly see the craftsmen's craftsmanship, the stacking design of the large outline, the punk wind of the original ecological animal fur under the rivet outline, and the stitching of leather and fur. The demolition of the “fur garment” idea allows the audience to feel ingenuity at zero distance, break the traditional fur production thinking pattern, use various materials to break the reorganization, and let the audience have a new understanding of the fur culture while feeling the low-key luxury of the international Change. In Haining Leather City, there are many excellent companies that are like Natural Gifts. Through continuous polishing of original designs, there is a gathering of leather power to make “Made in China” from craftsmanship and styles. All levels, such as materials, have already taken the lead in the international arena.

For a long time, Haining has always occupied a leading position from the manufacturing level to the processing technology. With the continuous increase in original design and process technology, leather, fur and various types of fabrics are seamlessly spliced ​​into pearls, rivets, and embroidered elements. This brings a sense of fashion to the overall apparel industry, and the advantages of the production process and technology are gradually demonstrated. Promote Haining from "manufacturing" to "creation." Sewing machines, three-dimensional beads embroidering and deep processing of materials, etc., all reflect Haining leather manufacturing process has made a qualitative leap.

The major innovations released this year's fashion trends are choosing to cooperate with famous designers and high-end fashion companies, designing the visuals closer to the market, and bringing closer communication with consumers, so that more consumers will understand that leather and fur are popular this year. Style, color and craftsmanship. The designer told the reporter: “In the traditional understanding, the fur is very heavy and suitable for people of older grades to wear it, but it is not. The current young people like 80 and 90 are wearing furs. The combination of three-dimensional and flexible furs and different materials has become the main trend of 2018/19 international fur."

Establishing a New Benchmark of Chinese Autumn Fashion Aesthetics

Haining leather industry has always been in the leading position in the country, China's international trend of leather, fur clothing released as an important activity of the leather industry, set a new benchmark for the industry's autumn and winter fashion aesthetics. Talking about the future development of the leather industry, Zhang Yueming, chairman of Haining Leather City, told reporters: "We must adhere to the market-oriented, innovation-driven, design-supported, and implementation of the three product quality, category, brand strategy. Hand, the integration of design, research and development, quality improvement, brand cultivation, fashion ideas, design concepts, etc., as the important focus of supply-side structural adjustment in the leather industry, promotes the advancement of leather and suede into the fashion industry, and has a profound impact on the industry as a whole. Meaning, innovation and design are the core driving forces. Through the release of fashion trends, the promotion of the leather fashion industry will be promoted."

“The upgrading of the fashion industry cannot be separated from international cooperation. The 'One Belt and One Road' initiative provides an opportunity for Haining's fashion industry to integrate into the international fashion circle at a higher level. The leather industry must continuously introduce new ideas, new models, and new ideas. New technologies and new designs will inject fresh blood into the industry's vitality and help China's original design to reach the world," he said.