The bet wins the sponsorship of Spain and wins the championship of the world champion let Li Ning crazy

The Spanish men's basketball team wearing Li Ning’s shirts scored the finals of the men’s basketball world championships and defeated the European champions Greece to win the world championship. Li Ning Company also became the first Chinese company to sponsor the world championship of basketball - the world's most influential sport. Commentators on television broadcasts even used “Li Ning brings good luck to Spain” to describe this successful sponsorship.

70:47, this surprising score made Li Ning Sports Products become the biggest commercial winner in the men's basketball world championships.

Last night, most people did not anticipate that the Spanish men's basketball team wearing Li Ning’s shirt had reached the men's basketball world championship for the first time, and defeated the European champion Greece in one fell swoop, winning the world championship. Li Ning Company also became the first Chinese company to sponsor the world championship of basketball - the world's most influential sport. Commentators on television broadcasts even used “Li Ning brings good luck to Spain” to describe this successful sponsorship.

"Although Li Ning advocated 'everything is possible', but the sponsorship of the championship is still beyond our expectations." Li Ning brand manager Yang Gang excitedly expressed during a press interview.

In fact, Li Ning’s decision to sponsor the Spanish basketball team was made as early as 2004, and this contract will continue until the end of the 2008 Olympic Games. "At the 29th Olympic Games, the men's basketball world champions Spain will also wear Li Ning's shirt." Yang Gang revealed to reporters. Although the cost of the sponsorship has been kept quiet, it is certain that the Spanish men's basketball team won the championship. There is no doubt that the Li Ning brand has been promoted. "This is an eye-catching and very cost-effective deal," Yang Gang emphasized.

In fact, Li Ning Company has already begun its cooperation with the world superstars. Not long ago, Li Ning cooperated with NBA superstar Shaquille O'Neal to jointly launch Li Ning's SHAQ series professional basketball product line. Diversified sponsorship projects and product lines provide opportunities for companies to get rid of brand bottlenecks.