The three German franchise projects first fell to Shanghai

According to the 2006 International Franchise Summit Forum held in Shanghai, the three major brand-licensing projects originating from Germany focused on the Shanghai market for the first time. They are the largest retail brands of children's products in Germany and the second largest in Europe. Brand and so on.

According to the German Chartered Association (DFV) and the permanent member and deputy president of the European Franchise Federation (EFF), Mr. Rolf-Gerhard Kirst said: "At present, our association has successfully authorized three German brands, babyone and Reno, to the Chinese region. Franchisees will run the business. At the same time, the association will also bring dozens of brands including Chinese cafes, music schools, fitness centers, fashion, bags, shoes and household goods to Chinese investors."

It is understood that BabyOne brand is Germany's largest retailer of children's products, specializing in the supply of baby products and clothing. The RENO brand was established in 1977 and has more than 700 sales outlets in more than 20 countries in the world, with sales ranking second in Europe.