Top jewellery brand TESIRO 200 million to build the flagship of Asia

The Belgian jewellery brand TESIRO swiftly placed the flagship of Asia in the fashion coordinates of Shanghai Metropolis, Huaihai Zhong Road.

Just after the New Year's bell, following the international brands such as CK and Amarni A/X, the world's largest diamond-cutting trade organization, ETOP's top jewelry brand, TESIRO Invests 200 Million, entered the Huaihai Middle Road, Shanghai's second busiest commercial street. , The 1000-square-meter ultra-luxury Asian flagship store at 530 Huaihai Zhong Road opened its doors.

This will become the center of TESIRO's full promotion of high-quality cut diamonds in Belgium.

If Champs Elysées is pregnant with Paris’s fashion soul, Fifth Avenue marks the latest trend in New York, and Huaihai Road, an ancient commercial street that condenses century-old culture and unique humanistic sentiments, is based on the spirit of the West and the sea. , become the most fashionable, most elegant coordinates and international brand promenade of the Chinese metropolis.

TESIRO's flagship Asia flagship store is located in Hehefang, Huaihai Middle Road, Shanghai. This is an old three-storey French-style building with a total area of ​​1,000 square meters. The first floor and the second floor are retail services, and the third floor is used as a VIP salon party. . The TESIRO logo on the door is elegant and noble. The black mirrored walls reflect the Xiangying cloud shadow on the street and the European-style architecture of Huaihai Zhong Road. In the exquisite display window on the wall, the latest European diamond jewelry echoes the European supermodel on the light box, interpreting the luxury of this European jewelry brand.

“The products on display here are designed and created by our designers from Valença Jewelry Design Center in Italy, leading the latest trends in global jewelry!” said Bernard, Global Operations Director of TESIRO.

“The Huaihai Zhong Road Asian flagship store is designed in strict accordance with European standards. Many of the decoration materials are directly from Belgium, with an investment of more than US$25 million. This store is not only the largest local jewelry store with the highest specifications in Shanghai, but also ours in China. Market development center."

Mr. Bernard said that Shanghai is a fashion city that represents China's luxury lifestyle and charm. It leads the fashion trend in China in the past 100 years. The flagship of Asia is settled in Shanghai. It is the long-standing luxury culture and the irreplaceable position in the Chinese fashion industry.

It is reported that TESIRO's first diamond cultural experience shop in Nanjing, located on Nanjing East Road in Shanghai, is also undergoing intense renovations. It will open in recent days and present 550-year-old diamond cutting and polishing processes to the consumers in Belgium.

It was also learned that in 2005, TESIRO psychic access to the mainland with the support of its parent company quickly entered Beijing, Zhejiang, Jiangsu, Shandong and other provinces and cities, and opened more than 50 stores, including one in Beijing, which entered the highest single-store sales in the region. The Sogo Department Store is about to enter Shinko Mitsukoshi, the highest grade shopping mall in the area. Both Ningbo and Qingdao have also become leading brands in the local market.