Youngor: "Creating an International Brand Casting Company for 100 Years"

The typical representative of private enterprises in Zhejiang, with the “Younger Brand” as the core, formed the business model of controlling the stock company’s overall control and specializing in the division of business, and an effective fit has been formed between all business modules.

In the first brand of China's textile and apparel industry, the actual growth implied under the data of the company’s main income growth and slight decline in gross profit margin has not been recognized by the market. The company is implementing the enhancement from the channel integration to the internationalization strategy. The first-mover advantage of commercial resources will continue to be reflected in the sales cycle with lower store costs, and the marginal benefit will be expanded to ensure that the total profit of the company’s apparel business will remain 20 in the next 5 years. More than % compound annual growth,

The first brand of Ningbo real estate, due to sufficient land reserves, strong financial strength, and high brand reputation, the real estate business will enter a period of rapid growth from 2007 to 2009, and the regional leading advantage will continue to expand, and it is moving forward to a comprehensive developer operating across regions. .

The IPO equity investment style is integrated with the company's business philosophy. The investment income will add to the company's operating performance. Its revaluation value will enable the company's net assets to increase by more than 100%, and it will also grow, and this part of the proceeds will be used for the main business. Business development is the basic idea of ​​the company

In 2007-08, the company’s valuation center was 12.67 yuan, which is still largely underestimated. The company's stable operations, accurate investment, and rich dividends have created a high margin of safety, and the growth trajectory will be clear in the next 3-5 years. Therefore, it should strengthen its holdings of the company's shares and pursue long-term gains.

One of the two wings operating structure, Youngor brand is the core

In 2006, the World Brand Lab adopted the economic applicability method and assessed the value of Youngor's textile and apparel brand as 9.181 billion yuan, ranking 52nd in China's list of brands and 1st in textile and apparel brands.

In 2006, Youngor became one of the ten iconic brands in Zhejiang province among the iconic brands in the provinces that were evaluated by the China Brand Institute and ranked first.

Undoubtedly, Youngor is a typical representative of private enterprises in Zhejiang. The diligence and dexterity of private enterprises in Zhejiang is reflected in the company's penetration into real estate development and equity investment from the traditional textile and garment industry. Under the cohesiveness of the Youngor brand, the company has formed a business model in which the controlling of stock companies is centralized and the business specialization is divided, and the various business modules have formed effective cooperation.

Youngor's brand value

From channel integration to internationalization strategy

In addition to its regional characteristics, Youngor also has significant industry representation. The development history of the first industrial post-commercial business in China's textile and clothing industry was reflected in the company's textile and apparel business. The company has both unrivalled manufacturing capabilities and built a large marketing network.

Youngor started to build a marketing network in 1995 and successively experienced three stages of rapid expansion of agency franchise, rapid growth of self-operated stores, and development of self-operated stores and shopping mall counters. After adjustment, the number of company terminals was reduced from 3028 in 2001 to 1637 in mid-2006, but the sales and sales revenue of single stores began to rise significantly. It is expected that in 2006 the company’s domestic apparel sales revenue will grow by 15%, and the single store sales revenue will be reduced by 15%, after deducting the volume reduction factor.

After the integration of channels, the company’s domestic apparel sales have reversed. The company also plans to brand new brands and promote domestic sales through new spokespersons, launch of new series of products, and introduction of international brands. We expect the company’s apparel profit growth to remain within the next five years. More than 20%.

At the same time, the company also began to look around the world and actively sought for the upgrading and transformation of China's textile and garment companies from labor, resource output to technology and brand output. The company will take the opportunity to promote the brand internationalization strategy through international brand acquisition, independent brand independent retail, and independent brand international retail. The target market is the first choice for the United States. In 2006, the company has increased the capital of the US subsidiary.