Yung Yue Women: How to open a new store discount and promotion?
In the process of business shop, promotional discounts can not be avoided, how to make good use of it? Yung Yue Women think we can consider the following strategies: 1, range strategy That is to determine which of the goods discount, in this clear why the discount on these products, to examine whether the purpose of discounts, it is crucial. For example, whether new products should be discounted now, taking into account the regional nature of new products, such as the very beautiful four-piece suit, which is not popular in some regions. Even relatively large concessions may not be able to sell. Therefore, Should, considering these factors, determine where discounts, lay down will not be effective. 2, degree strategy That is, to determine the extent of discounts, let profit margin, both to attract customers without losing profits. In general, the current bedding, in many stores are non-regular sales, between 9 fold -9.5 fold during the promotion period in order to stimulate sales, we must consider some of the popular product prices low, attractive, such as pillow , Caterpillars puppet, pillows and so on. Overall, the promotion period of more than 20% off, the effect is not very good, but in order to consider their own profit overall discount control at 7 fold -7.8 fold, more suitable. Of course, in the long-term backlog of more than a year and a half, in order to withdraw funds, the discount can be reduced to the cost price. 3, timing strategy That is the most appropriate time to decide what to discount. Many textile dealers now choose 51, 11, New Year's Day, Spring Festival, the peak of these marriages and housewarming, but all textile enterprises are doing so, for you the effect will be discounted, such as the manufacture of special events and news, Or in the off-season clearance are great bargain can be worth digging. 4, during the strategy That discount should be sustained period of time, not the longer the better. This is also particularly crucial, textile spinning cycle is too long, but reduced the determination of consumers to buy immediately, the control of 10-15 days is more appropriate, taking into account that consumers know the discount information to her dowry and New home decorating the procurement cycle, but also can make time oppression, such as the first five days, enjoy special offers. 5, frequency strategy That is, the number of discounts in a year. In general, the purchase of bedding consumers, your terminal 1-2 times a year, so collect customer communication, timely inquiry, to increase the number of customer visits, even if you do not buy also welcome to enjoy and have Skills require consumers to recommend to their friends and family, of course, the premise is satisfied with the product customers to use them. Research shows that selling products to potential customers by relatives and friends and other familiar people is as much as 80% influential, with 3-5 times higher turnover rates for new customers who are recommended by existing customers than for new customers who are not recommended by others . 6, the way strategy What should be discounted. This is often overlooked by many home textile companies and distributors because simple price discounts on durable consumer products such as bedding, carpets, comforters, pillows, etc. do not increase consumer motivation and frequency. So adjust the way of discount, stimulate consumption become the key. Of course, all promotions should be combined with customer relationship management to foster customer loyalty through customer delights and customer relationships. Weihai Xinghaiyuan Fishing & Netting Tackle Co.,Ltd. , https://www.yesonagri.com