A/W2019 Shenzhen Fashion Week | SHANZI play a wool ~: sneak into the aquarium of God
Do you have a wool? No, play a wool. Knitting brand, Mainly women's sweaters and creative crochet home and installation art . Adhering to the elegant, subtle, and elegant oriental writing meaning dimension, Incorporate into the current life, Presenting easy and fun yarn art. Shanzi Designer and founder At the end of 2015, the knitting brand shanzi was created to play a yarn~ The 2019A/W series opens the aquarium of God, Take you into the blue world under the sea, I am immersed in the pure land of this paradise, Feel clean, clear, pure and transparent. The shades of the blue system are multi-layered, Showing the charm of the ocean, Ingenuity uses a variety of weaving techniques, Through the texture to create agility and mystery, Reproduce a purely underwater underwater world. ------------------------------ Q&A Q- Shenzhen Fashion Week A- Shanzi Q: Explain in advance the highlights released this season? What surprises are there in the atmosphere setting of the T station? A: This season, we use a lot of new techniques to weave a pure, warm, artistic underwater world, hoping to break through the cognitive boundaries of people's sweaters. The T-stage will be laid with seaweed and coral carpets made of hand-made wool to create a dreamy feeling; the background will also be equipped with a number of large-scale lifelike marine creatures, allowing the audience to enter the dream world of the sea. Of course, this production process is also very difficult. Hey, you can also reveal that there will be a wonderful performance at the beginning of the big show. Q: SHANZI plays a yarn~ I hope to pass on the idea of ​​this release? A: We weaved a pure, warm, artistic underwater world with yarn, calling on everyone to create a pure world, hoping to infiltrate the knit life into the hearts of every viewer, warming themselves with knitwear and warming others. Q: Since you started your own brand, will you adjust the design according to market feedback? A: I am adjusting every season, and the road to design is endless. Instead of standing still, designers should reflect on themselves and maintain an empty mindset. I don't think that the market and the initial heart are opposite. The effective feedback from the market can help me reflect on my own shortcomings. After all, the eyes of the masses are sharp, so I will adjust the feedback of the parties to adjust the new season products. Of course, in this one, we must understand that "to get rough and fine, to falsify the truth." Things that truly adhere to and believe in are not easily biased by the outside world. Don't worry that they will follow the trend because the aesthetics are not compatible. Q: Many designers have been or are about to pass the first stage of development of their own brands. How do you think that independent designer brands should be promoted from the niche positioning of the industry to a more sustainable life and a broader audience? One stage? A: This is exactly what we are currently facing. SHANZI has been playing a yarn~ It has been born for 3 years. In the next stage, we will face a bigger test. How far a company can go depends on the wisdom and pattern of the leader. First of all, we will practice our internal strength more carefully, the product is the core, and team building is also very important. Secondly, the arrival of the new media era, the deep interaction between the brand and the fans is also very important. How to let SHANZI play a yarn ~ pure, warm, artistic pursuit, reach the users and gradually affect their lifestyle, it will be our future The direction for which to work. Show information 2019.03.19 15:00 C show
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