Does the French Louis Vuitton store worry too much about customers?

The average businessman often suffers from a lack of customers. The famous leather goods brand “Louis Vuitton” in France is guilty of too many customers.

A number of French media recently reported that due to the rapid increase in the number of foreign customers mainly Asian tourists, "Louis Vuitton" had to shorten the operating hours of its Paris stores to avoid the danger of being out of stock at Christmas.

In the “Louis Vuitton” flagship store on the Champs-Elysees in Paris, it is common for customers to wait in line for shopping. Among these customers, mainly Chinese and Japanese tourists, rarely see the French. On the container in the store, certain types of bags have been discontinued, and customers need to make an appointment and wait for several weeks before they can buy the desired product.

France’s “Le Monde” stated that the store’s court proved that at least in the luxury industry, people are back in the era of generosity. "The economic crisis? Where is it?" The reporter of the "Le Monde" so ridiculed.

In order to prevent Christmas from being out of stock during this busy season, “Louis Vuitton” recently closed the closing time of its Champs Elysees flagship store from 8 pm to 7 pm, the brand’s other stores in downtown Paris The closing time is advanced from 7pm to 6pm. This new business hours will continue until the end of November.

A salesperson told the media that apart from shortening business hours, the brand also adopted measures to limit the number of purchases: each customer can only purchase one bag and one small leather goods, or only two small leather goods. The salesperson explained that this measure is not to reject customers but to satisfy as many customers as possible.

An important reason for the overcrowding of Louis Vuitton's stores in Paris is that the prices of these stores are far lower than those of other Louis Vuitton stores in the world. Some of the goods in the Paris store will be 40% lower than the Beijing store and 30% lower than the Hong Kong store. Moreover, foreign customers can enjoy up to 12% tax refund when they leave France.

A person in charge of "Louis Vuitton" said that the devaluation of the euro in the past few months is also a factor that cannot be ignored to promote more foreign tourists to purchase their products.

"Le Monde" reported that "Louis Vuitton" in the first quarter of this year's revenue growth rate reached double digits, profit growth of up to 53%. To solve the problem of supply difficulties, the "Louis Vuitton" Group is also actively increasing the number of production workshops in addition to the 320 new workers this year. However, as the newly hired employees need to be trained and the company's products are all manufactured by hand, the production cycle is difficult to shorten, and the situation that the company's products are in short supply will probably continue for some time.