E Tongyi children's clothing to buy children's clothing store pricing principles
Suzhou Makeit Technology Co., Ltd , https://www.psffiber.com
Pricing is often encountered problems franchisees, such as mid-range children's clothing stores and high-end children's clothing franchise stores will have different strategies, usually in the promotional season is a different strategy. China Top Ten children's clothing brand Levi several kinds of analysis of the main principles of children's clothing store pricing. 1 . The purpose of the principle of any pricing programs are purposeful, for different purposes should use different pricing strategies. In order to expand the market share of the store, or in order to maintain the original market share, or the original product has lost its market advantage, in order to clean up the inventory of goods, often take a low price strategy. On the contrary, if the children's clothing store to join the new clothes, in order to achieve the purpose of recovering investment as soon as possible, you should use fat pricing strategy. 2 . The surprising principles of pricing should also be novel and unique, in the implementation of surprisingly winning, effectively achieve their goals. The key point to grasp this principle is that as soon as possible to prepare for confidentiality in advance, then suddenly shot, hit opponents, effectively stimulating the purchase needs. 3. The principle of timeliness The principle of timeliness requires apparel to effectively seize the opportunity when pricing, half and multiplier. 4. Domain-limited principle Domain-limited principle refers to the shop when pricing the price must grasp the grade and time limits of children's clothing. Grading is the price range of children's wear price range; time limit means the price range of clothing changes. There is an upper limit and a lower limit for the price of the store. The price change should be within the limits defined by the upper limit and the lower limit. Breaking this range may bring huge side effects. In addition to pricing the price to follow its own range of changes, but also take into account the price changes in the time interval. In general, the majority of price adjustment control in the 1-3 months, or the price adjustment has reached the marketing objective, children's clothing shops should immediately study the new pricing strategy. 5. The principle of dynamic The principle of dynamic refers to the price of clothing products in the shop to be changed in time to adapt to changes in the environment. 6. Principle of subjectivity Integrity refers to the price planning process, pay attention to fully understand the commodity prices and policies and regulations to understand the market environment and the resources of this shop, to avoid breaking the relevant policies and regulations and affect the store image. 7. Forward-looking original Liu forward-looking principle refers to the children's clothing stores in the pricing of goods, we must fully predict the future, to make changes in the future to adapt to the price decision-making. 8 . The principle of effective communication Effective communication refers to the price through the appropriate means to implement into the children's clothing to join the shop, so that the implementation of price strategy staff fully understand the requirements of the implementation of the price program, fully aware of the price behavior in the marketing of the importance of the price Planning program has been successfully implemented.