Hetian jade carving zodiac stamp advertisement suspected of fraud

Recently, a product advertisement called “Jiutu Sending Gold Seal” (also known as “Jiutu Jinfeng”) has frequently appeared in various media. "China's first set of "Jiutu Jinfeng" Jinyu Zodiac mail Wang shock release", "China's first set of stamps and jade stamps Lunar New Year" and other promotional language tempt consumers. Our reporter learned from the postal department that the advertising content of this product has seriously deceived and misled consumers, and the so-called “Hetian jade carving zodiac stamp” is nothing.

Several well-known laughter stars debuted in the advertisement of “Jade Rabbit Sending Gold Seals” to catch the audience’s attention. The phrases that appear repeatedly in advertisements such as “the state will pay so much attention to this issue” and “the first set of national issues” are even more attractive.

What is even more deceptive is that the words “with the national statutory denomination Hetian jade carving zodiac stamps” and “meats with national statutory denominations” appeared in the advertisement seriously mislead the consumers. China Post Group Corporation has never issued the so-called "Wada Jade Zodiac Stamp" mentioned in the advertisement.

In the TV advertisement of “Jade Rabbit Sending Gold Seal”, a picture of the first edition of “China Philatelic News” was displayed, and the headline position published the headline title of “China's First Issue of Jade Warrior Stamps”. In fact, this newspaper was forged. The China Philatelic News did not publicize this product at all and did not advertise the product. China Post is an authoritative media in the philatelic community. In order to enhance deceptiveness, "Jade Rabbit Sends Gold Seals" advertising publishers falsified newspapers, fabricated false articles, and confuse audio-visual content.

The relevant person in the postal department stated that in the advertisement of “Jiutu Sending Gold Seals”, the name “China Post Culture Development Co., Ltd.”, which is similar to “China Post Culture Development Co., Ltd.”, a subsidiary of China Post, was used for promotion and it was not authorized. The use of China Post's name and logo, at the same time, in the telephone sales, misappropriation of the name of China Post or provincial postal services for marketing, has caused a serious negative impact on China Post's reputation and corporate image, and seriously undermined consumer rights and interests.

"Rabbit rabbit sent gold seal" related ads in the appreciation of the product prospects, investment returns and other exaggerated predictions, with great deception.

Relevant persons pointed out that there are obvious illegal facts related to the advertisement of “Jiutu Sending Gold Seals”:

1. Propaganda in the name of the State violates the second paragraph of Article 7 of Chapter II of the Advertising Law of the People's Republic of China.

2. The advertisement contains false content, which deceives and misleads consumers, in violation of Article 4 of Chapter 1 of the Advertising Law of the People's Republic of China.

3. The use of another person’s name without consent in the advertisement violates Article 25 of Chapter 3 of the Advertising Law of the People's Republic of China.

4. The price appreciation forecast and investment return of philatelic products issued in advertisements violate Article 2 of the notice issued by the State Administration for Industry and Commerce and the State Post Bureau on strengthening issues related to the management of stamp collection advertisements (Business and Industry Guangzi [2007] No. 198) Provisions.

The relevant person in the postal department stated that in order to safeguard the order of the philatelic market and the rights and interests of philatelic consumers, purify the advertising market environment and maintain the reputation of China Post, the postal service department has written to the State Administration for Industry and Commerce to investigate and punish the illegal advertisements related to “Jiutufeng”. behavior. At the same time, relevant parties reminded consumers that when purchasing philatelic products, they must pay attention to the product issuing unit and sales channels.