Nine animal husbandry king: gorgeous turn from humane to personalized service
Nylon Baby Dress,Nylon Dress Fabric,Nylon Spandex,Nylon Spandex Fabric Shaoxing Ruruo Textile Co.,Ltd , https://www.ruruotextile.com
From the "Nine Pastoral King Riding Cowherd's Ring Contest" to today’s evolving landscape of Chinese men's experiential marketing, the journey has been both fascinating and transformative. As Sun Tzu once said, "All warfare is based on deception; with strategy, you win." The power of surprise, limitless as heaven and earth, endless as rivers, can truly redefine the way brands connect with consumers. In an increasingly competitive market, how Chinese men's brands can "win with surprises" and "remain ever-endless like the world" has become a central concern for the industry.
Between November 1, 2009, and January 20, 2010, JiuMin Wang (China) Co., Ltd. launched the "Rui Change by Me, Enjoy the Life of Pants – 2009 JiuMing Wang Men's Large Tour and Riding a Bullfighter National Challenge Cup," a three-month event that ended successfully. Spanning 35 cities across over ten provinces—including Beijing, Shijiazhuang, Tianjin, Taiyuan, Lanzhou, Xi'an, Zhengzhou, Guiyang, Chengdu, Kunming, Guangzhou, and Shenzhen—the campaign generated significant buzz within the industry.
The "Riding Bullfighter Challenge Cup" not only showcased the essence of experiential marketing but also offered a glimpse into the future of men's marketing in China—where personalized service is becoming more refined and expressive. Through experiences, as Dr. Douglas B. Schmidt noted in his book *Experiential Marketing*, the process engages consumers through their senses, emotions, thoughts, and actions. This approach redefines traditional marketing by recognizing that consumers are not just rational beings but also deeply influenced by sensory and emotional experiences. The experience before, during, and after consumption becomes the key to building brand loyalty and managing consumer behavior.
In the "Riding Bull" challenge, participants wore JiuMing Wang denim casual wear and rode a realistic bullfighting machine, swinging violently and trying to stay on the bull for the longest time. The winner was crowned champion, with the second and third place winners sent to the U.S. to experience Western cowboy life. At each event location, JiuMing Wang not only displayed a wide range of men's clothing but also introduced new products and offered personalized customization services on-site. VIP customers and audience members were invited to try on the latest collections, enhancing the interactive experience.
Additionally, attendees could register online, upload photos and videos, and participate in the "Nine Jiu Mei National Selection" campaign. Lin Congying, Chairman of JiuMin Wang (China) Co., Ltd., emphasized that the "Riding Bull Fighter Challenge Cup" allowed consumers to engage with the brand through product and lifestyle experiences, deepening their understanding of the brand's values and product quality. By participating in these fun activities, consumers not only experienced the brand's lifestyle but also gained a deeper appreciation of its identity and craftsmanship.
This innovative approach marked a new step in experiential marketing, pushing the boundaries of how brands connect with their audiences and paving the way for more immersive and meaningful consumer interactions.