Realizing the Internetization of Physical Retailers

Sun Weimin, vice chairman of Suning Yunshang Group Co., Ltd., shared the experiences and lessons of Suning's transformation with his counterparts at the relevant meeting of the China Chain Store & Franchise Association. Sun Weimin admits that Suning did a lot of successful attempts in the transition of the Internet in 2013, but there are still areas that need to be reconsidered. For instance, detailed details and implementation need to be more professional and sophisticated and must be avoided. Management solutions need to be implemented in an innovative manner, and the standards for innovation should be judged by user experience.

He said that Suning did a lot of attempts in the transition of the Internet in 2013. Its main experience is a resolute strategic transformation, integration (merchandise procurement, it, logistics, capital flow integration), and online and offline two-line price and construction of open platforms, etc. Experience. From the end of 2013 to the beginning of 2014, Suning proposed the 2014 strategy to be unwavering and implement a new concept of innovation.

Sun Weimin believes that the implementation of innovation is also guided by the implementation: First of all, to see whether customers think there is, like or dislike, to speak with the user experience; Second, we must talk about performance with business innovation, if innovation does not produce value, it is false innovation Third, it is necessary to use efficiency in management optimization, summarize in the process of internetization, and resolutely give up the system that cannot generate value.

Sun Weimin also proposed that Suning will consider putting forward a one-vote veto system for consumers. The challenge facing companies today is not market changes, but companies are moving away from consumers. Therefore, it should be rejected by the consumer by one vote. Consumers have changed a lot. Socialization, localization, and mobilization. Consumers are choosing lifestyles, not just choices. In the Internet era, even if online products are more expensive, they adapt to this lifestyle. Consumers will also buy online.

Regarding the issue of mobile shopping, there are two online and offline channels in the retail industry. Even online, there are many types of terminals. Sun Weimin believes that the mobile phone terminal is the closest, and the mobile phone terminal is the most important link of o2o, membership, and payment. Enterprises should develop mobile phone membership registration and develop products that are suitable for mobile phone sales and sales, and should meet the "single product killer" strategy. In addition, we must consider the development of tablet PC clients to accommodate older people.

With regard to logistics issues, he said that Suning only has to do business and logistics. Compared with other Internet companies, Suning has disadvantages in technology, finance, and talent, but it has advantages in logistics. This is the key to the future survival of enterprises.

It is reported that recently major retail companies such as the United States and Japan have successively released the 2013 performance report, and the development of the entire retail industry in the Internet era has been fully revealed. From the published situation, the global retail industry, especially the physical retail industry, entered a relatively sluggish period. Japan's Yamada Electric's net profit in fiscal 2013 plummeted by 66%, while US Best Buy's operating revenue fell by 3%.