Shanshan: Dedicated to the world

"Shanshan suit, not too cool!" For the Chinese people, this is a familiar slogan.

Behind it is a national brand that accompanies the Chinese for 16 years, a private capital group that grew up after the reform and opening up. In the stormy market, there is a wave of changes and changes, changes in the machine, advances and retreats, and goes all the way forward.

Regardless of brand or corporate social responsibility, Shanshan has experienced a trial and error, from ambiguity to consciousness, from the simple long-term development concept to the process of modern enterprise spirit. Similar to China's reform process, it has completed the full evolution of behavior and ethos in the process of "crossing the river by feeling the stones." Shanshan's experience and history are the proof of modern enterprise brand logic and responsibility logic.

As a privately-owned enterprise group, another notable feature is that the structure and style of the enterprise are directly derived from the idea and weather of the chief. Every step of thinking and action on social responsibility is inseparable from the company’s mission of development.

Zheng Yonggang, the founder and head of Shanshan, had just returned from Wall Street a few days ago. Unlike the atmosphere there, he appeared to be on his chest.

This is conditional on the security situation of Shanshan.

Today, the apparel business accounts for only 30% of Shanshan's entire net worth. Over the years, Zheng Yonggang has invested in minerals, banks, securities companies, and networks. The pattern of multiple developments in the three sectors of clothing, technology, and investment has already taken shape. By 2007, Shanshan Holdings had 102 legal entities with assets of 8 billion, and two listed companies amounted to 20 billion yuan.

Three years ago, Zheng Yonggang predicted: After the Olympic Games, the Chinese economy will face major challenges. The growth model driven by exports and investment will always end. The question is: when is a node?

Five years ago, Shanshan began to adjust its export structure, and the production of its garment foreign trade processing was packaged and transferred to Southeast Asia without quota restrictions. Three years ago, Shanshan began to hold some expensive assets. Zheng Yonggang returned the funds. So today, he can calmly say that Shanshan’s current foreign trade has not involved minefields, has not been trapped in big investment mistakes, and has not been stuck in high-priced real estate. The debt ratio is only 48%.

Thus, in the "winter" of this global economy, Zheng Yonggang's body did not shroud too much chill. He continued to play his golf ball, temporarily nesting himself and clutching the capital in his hands, but he was alert and alert and aimed at the rising energy, environment, and advantageous consumer industries.

The Past Life of "Fir"

Twenty years ago in Ningbo, there were many companies named after “Dagang”. “甬” is the abbreviation of Ningbo, and “港” is the reference of Hong Kong. In the era of opening history, a large number of Ningbo merchants returned from Hong Kong to their hometown under the call of Deng Xiaoping, driving the market economy. People are eager for a new era and look forward to the day when they can match Hong Kong.

After five years of running, the county's textile and garment factories lost more than ten million yuan, seeing that the funds are insolvent and they are in desperate situation. In 1985, it was renamed "Donggang Garment Factory." The real good luck is brought by Zheng Yonggang.

Many years later, the old workers in the factory can still remember the scene of that day: a sturdy young man walked in front of them and walked in front of them. His faces were like dates, silence, and footsteps. There are no lively workers, men are playing cards, women are knitting sweaters.

That year, Zheng Yonggang was 31 years old. His name happens to be a homonym with "Zhenjiang Port."

At that time, the factory's products did not have a brand. Zheng Yonggang pointed to the three fir trees in front of the factory and said: "Just call Shanshan."

This is the source of the Shanshan brand.

Today, three fir trees were already removed during the demolition. Shanshan Group has grown from a clothing company into a diversified and mixed large enterprise cluster and has been ranked among the top 500 Chinese companies since 2002.