Silk Road construction must rely on industry

The Huadong Group and Wanyue City in Shaanxi Province and the first East China International Silk Festival in Xi’an and Silk Road in China were successfully opened in Wanyue City. The clothing festival relied on the new opportunities brought by the “Belt and Road” to depict a new blueprint for the construction of a new business model for the apparel professional market. Mr. Xiao Tongchun, Chairman of Shaanxi Huadong Group, Xi'an Municipal Government of Shaanxi Province, and Honorary President of Lifelong Honor of the Shaanxi Chamber of Industry and Commerce, started a wonderful dialogue on how entrepreneurs seized business opportunities under the “One Belt and One Road” strategy.

Under the national “One Belt and One Road” strategy, as an outstanding entrepreneur, how does Xiao always think about business opportunities under the “One Belt and One Road” strategy?

As an important city on the Silk Road Economic Belt, Xi'an’s “Belt and Road” strategy is conducive to the rapid development of Xi’an’s business. The leader of the city is called "mayor" instead of "mayor", which means that there is no "city" and no "city". The "city" is the trade and commerce industry, and it is very important for the development of a city's Xi'an business and trade industry. In the past, the business districts of the Datang period were “Eastern City” and “West City,” while the East China Wanyue City was located in Changle Road, Xi’an New City District. It was the incubator and distribution center of western brand clothing and is currently the commercial center of the eastern suburbs. In the era of the Internet, the world is a global village. For a city, the advent of the Internet age, the development of the industry is very important, it can promote better development of commerce and trade, the Internet era, a city without industry, there will be no prosperity in the business industry. Xi'an is the starting point of the ancient Silk Road. In the development of the Silk Road Economic Belt all the way to the west, it gradually extends to Central Asia, East Asia, and finally to Europe. The market space is very large. It is important to have industrial support, otherwise everything is It is empty.

Xi'an, as the ancient capital of the thirteenth dynasty, has left its splendid culture. However, at present, the clothing industry does not have its own brand. I heard that Xiao always planned to build Xi'an's own clothing brand. How do you plan to build it? How to use the "One Belt and One Road" strategy to bring business opportunities?

Our current development plan goes beyond the Middle East and Central Asia. The most important thing is to go global. The starting point of the ancient Silk Road was in Xi’an, and the end was in Rome, Italy. Milan's fashion apparel in Italy leads the world. The development of Xi'an's clothing industry is a ribbon connecting two points of the Silk Road, which is of great significance. The greatest feature of the Tang Dynasty culture is tolerance and openness. We will integrate the Chinese cultural elements such as Tang suits into the foundation of international fashion trends to create a new Tang Dynasty costume industry. We will integrate Chinese cultural elements into international trends first and then lead the world trend. . However, it is very difficult to do this job well. It must take five to ten years to develop and it is very challenging.

Under the current big situation, everyone is looking for Silk Road business opportunities. What has the Huadong Group done? What will be done soon?

We just started the East China City Wan Yuecheng and organized the International Fashion Festival. The garment industry is the turning point for the rejuvenation of Shaanxi's textile dreams. The effort to build a good six-platform construction industry is what the Huadong Group is currently doing in the apparel sector. Wanyue City will be based on fashion clothes and incorporate Chinese elements such as Tangzhuang, from clothing design, processing and production, apparel exhibition trade, Internet +, e-commerce innovation to logistics and distribution, and create a new industry chain of New Tangzhuang (Huafu). After a few years, he strived to become the fifth world fashion center in Xi'an following the United States in New York, London in the United Kingdom, Paris in France, and Milan in Italy. East China Wanyue City will focus on the Silk Road Economic Belt as its theme to develop the garment industry. The first is to design an R&D industrial base and do basic R&D work. The second is to do e-commerce well and combine e-commerce with entities. E-commerce now has two main advantages, low prices and convenience, but there are also drawbacks of counterfeiting and counterfeiting. What we must do is to develop our advantages, solve our shortcomings, and make e-commerce stores so that consumers can enjoy both The low price of e-commerce can also enjoy the high quality service in the market. Our first home appliance store will open in 2016. Once again, it is clothing trade. In the northwestern region, we will establish a platform for apparel trade and exhibitions and strive to integrate resources and improve the industrial chain. Clothing is always a sunrise industry. Finally, we must do a good job in the logistics platform to guarantee fast delivery. The garment industry cluster can achieve an annual output value of several hundred billion yuan. It can provide about 1 million jobs for the society each year, and realize profits and taxes of more than 10 billion yuan each year.

Faced with the business opportunities brought by the “One Belt and One Road” strategy, how can companies develop better under the new situation?

First of all, we must rely on industrial prosperity. With the advent of the Internet+ era, there is no industry without competitiveness. Must have the support of the real economy and creativity, the company can develop better; Second, China must have its own cultural elements of clothing, clothing is the most direct carrier of the display culture, New Tangzhuang will show Chinese culture, based on the ancient innovation In the past, advancing with the times and developing the garment industry will lead the fashion industry. Finally, the company must have a sense of social responsibility. The survival of a business enterprise shoulders the happiness of thousands of merchants and tens of thousands of families. Be careful when planning your project. First of all, put the interests of consumers first, and think about how to create value for consumers. The second is to put the interests of merchants in the second place, to make merchants make money, then to put the interests of the partners in the third place, to think about how to perform the contract and obligations in good faith, and then to put the shareholders’ The interests are placed in the fourth place. We must think about how to make profits for shareholders and put our own interests in the end. All the interests of the above parties have already existed, and their own interests have also come into existence. Development companies should also have the same water-like characteristics, dripping water, wearing stone, and being soft and gentle. The above-mentioned philosophy of good water is the concept of corporate development, and the company's brand culture is based on the mentality of dripping through water. Conservancy and all things indisputable, to another height, the company will develop better.