Sports Brand Foundry Trade Implicates Numerous High Costs

Some scholars have pointed out that the foundry trade prosperity and GDP prosperity at the expense of laborers’ low salaries and environmental costs are not real national wealth and economic prosperity, but only a kind of “impoverishment growth”. This kind of “sweatshop” "The model is not sustainable.

According to media reports, there are more than 100 contract factories for Nike global sports shoes, including Taiwanese businessmen such as Baocheng, Winterthur, Qinglu, and Guangrong; Korean businessmen include T2, Sanyo, etc. These foundries are scattered in Asia, China and Vietnam. , Indonesia and other places. Since 2005, the Winterthur Group, which controls 5.5% of Nike's production, has transferred many Chinese orders to Vietnam, and has also massively expanded its production lines in four processing plants in Vietnam. It has also invested more than US$10 million in a new factory in Vietnam.

In 2005, the production capacity of Baocheng Group, Nike’s largest OEM factory in the world, was also rapidly increasing. In the following years, Winterthur and Baocheng increased their investment in Vietnam. Visible, the so-called Nike shoes made in Vietnam is only Nike's foundry companies to transfer production capacity to a lower cost Vietnam, and Vietnam's own manufacturing capacity is not necessarily linked.

Chinese companies have moved from imitation to local brands. The gap between Nike and other international brands is narrowing but China is different. In the process of learning Nike and other international brands, Chinese domestic manufacturing companies have surpassed the OEM and imitation stages. To establish the brand stage. In the 1990s, most Chinese sporting goods manufacturers were just important contractors on Nike's “light asset management” model. In Jinjiang City, Fujian Province, there were nearly 3,000 footwear product manufacturers with more than 300,000 employees. With an annual output of 650 million pairs of shoes.

However, to this day, brands such as Anta, Peak, 361°, Xidron, Delhui, Jordan, and Kinglake from Jinjiang have rapidly developed into an important competitor in the Chinese sporting goods market by relying on the imitation of Nike. For example, Peak, who had been “putting pigeons” on the grounds of Nike’s cooperation with OEM, has become a leader in the domestic basketball sports brand.

The ranking of sports brands sold in China in 2009 showed that Nike still ranked first, but Chinese domestic brand Li Ning surpassed Adidas in second place (in 2009 Li Ning ranked sixth in sales of world sports brands), Anta, which is also a local brand, is ranked fourth in the world after being ranked Adidas.

It is normal for some of Nike’s foundry business to turn to Vietnam and have limited impact on domestic employment. In the field of sports shoes, Chinese companies have surpassed the subsistence phase of low-profit survival and successfully entered the self-owned brand stage. From this point of view, Vietnam’s replacement of China as the largest contract manufacturing base for Nike shoes is not a good news, but it is also a must. Not bad news.

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