St. Louis: Business management, refinement is king!

Speaking of St. Matthews, Luo Wenliang had to be mentioned. In the comparatively barren land of clothing resources in Hunan, in 1989, Luo Wenliang started from scratch with a red scarf, and later transformed into trousers processing. His venture actually made St. Ningxiang County, Hunan Province has set up nearly 20 trousers companies, once known as the "phenomenon of Ningxiang."

More than 20 years have passed. Today, it stands on the outskirts of Changsha, Hunan Province. It is a modern and fashionable industrial park with an investment of 540 million yuan and covering an area of ​​400 mu. This is Luo Wenliang's "happiness paradise" for employees and themselves seeking happiness. The international fashion men's wear in St. Louis creates the starting point for global brands.

Integrating International Trends to Create "Master Style"

When the local company in Ningxiang is still doing trousers processing, Saint-West has developed from a trousers brand to a full range of menswear brands. At this time, Luo Wenliang realized that the lack of clothing resources in the middle could not meet his ideal of developing a brand. It was time to go out and invite in.

Around 2001, Luo Wenliang and Danny Fallai from France reached a cooperation intention, and Stadey was one of the first Chinese apparel companies to sign international designers. Thanks to Danny's joining, Saint-Dene successfully designed and developed a series of products that meet the needs of the Chinese market, and blended Eastern and Western cultures, which greatly improved the taste of the Saint-Deux brand. At the same time, Saint-West has expanded from the original single-suit product based on western trousers to high-end leisure business suits, sweaters, leather goods and other series of men's products.

In 2009, Luo Wenliang re-adjusted the brand positioning and further refined the brand positioning as a fashionable business men's clothing. In 2010, Luo Wenliang invited Japan's famous designer Kobayashi Yoshikazu to establish and serve international famous brands such as Yageshi Shidan UKLABLE and BOYCOTT. His joining, to achieve the top European and Asian famous team together, cast St. John's "master style", leading the new trend of international fashion business.

The French designer has cooperated for ten years and the Japanese design team has cooperated for three years. This brings a qualitative change to the men's wear of Saint Deux.

Invite South Korea's MD experts to import the whole industry chain management model

Stade West fashion business men's clothing, after blending the elegant romance of France and Japan's exquisite study, it also turned its perspective to another popular fashion source in the world - South Korea.

South Korea's fashion trends and fashion modeling walk in the forefront of the world, but Luo Wenliang's vision is not focused on Korean, but instead turned to China's apparel industry is relatively short-field - MD.

“Japanese designer Kobayashi then gave MD the first lesson on Stacey.” Luo Wenliang said, “In Japan, MD is the best partner for designers. The position is as important as the designer. It is not a large clothing company. Or one of the missing posts."

MD is in the position of general manager in a clothing brand and is responsible for adjusting business and communicating opinions with various experts within the company. MD planning is the earliest link in the entire design and management process. It is necessary to collect popular information from the consumer market first and combine with the current status of the company's products to provide designers with plans for the development of the entire season. MD is also the last link. At the end of the season, how is it? Dealing with inventory, combining annual inventory with new inventory in the next quarter, makes the best-selling rate of the company's products optimal. MD is a full-process operation and is the total controller for the design, development, production, and sales processes.

At present, among the Chinese garment enterprises, there are relatively few mature MD positions, mainly due to the extreme lack of professional MD talents. At present, domestic service enterprises mostly take the design director as the leading design, production and management model. In 2011, South Korea's MD expert Mr. Akiba Akira came to St.-West to train his employees. Saint-West signed an official agreement with Akio Shimbun to fully introduce the already mature MD system in South Korean garment companies.

This time, Luo Wenliang not only has to put on a fashionable coat for Saint-Deux, but also injects a powerfully driven “core” into Saint-Deux.

Acquiring all the champions of St.

If you use a keyword to describe what Luo Wenliang wants to do in 2012, it is "progressive." Leading design, strong channel, and management science, MD system-oriented enterprise management model is the internal strength that the company has to practice in the next 2 to 3 years.

“The three foreign aid responsibilities have their own emphasis, the French management style, provide fashion trends, selection of auxiliary materials, plate type. The Japanese design team is responsible for the control of specific styles and production processes. The French are artistic directors and the Japanese are design directors. South Korea MD is a perfect combination of design and market, reverse design from the perspective of customers, different needs of different customers in different periods, the design director proposed a program to the perfect combination of design and market."

"After the South Korean MD experts really came to work in the company, they discovered that the previous understanding was not so thorough. The companies that MD proposed were doing, but they did not form a system. The introduction of the MD system can be said to be an upgrade of the enterprise management system." Luo Wenliang Say.

St. Seirie was the first to start with production, and later transformed into a brand-oriented company. This time it was introduced into South Korea's MD system, through the establishment of a sound sales management system, and constantly increasing the production and sales rate and best-selling rate, the implementation of the entire chain of management.

Luo Wenliang believes that doing business is not just pursuing profit maximization. It is the most valuable and meaningful part of doing business. It is to achieve sustainable development of a company and to assume responsibility for its employees and society.

The corporate practice over the years also proved Luo Wenliang's business philosophy. In 2011, sales in Shengdexi reached 1 billion yuan, and the target sales volume in the next 3 to 4 years will reach 1.5 billion yuan. St.-Deluxe is not China's largest menswear company, nor is it the company with the highest sales. Luo Wenliang deliberately does not pursue high-speed development. He wants to be a good company, a good boss, and a good product. Artwork to do, so that employees and agents are happy people.