Technology, the future of clothing

"In the future, we have to endure loneliness." This is what the clothing industry people will have to face next. Many people in the industry are talking about what the future direction of the apparel industry is. Currently, Baidu and Anta are collaborating on a positioning. Functional sports shoes may give us some inspiration and apply more scientific and technological elements to our design. It should be said that it is one of the main directions for the future development of the industry. Then it is said that science and technology are most widely used in the field of clothing. It is the functional product, the combination with high-tech electronic technology and the functional fabric or craft production level are the direction of science and technology implantation. At present, it seems that the combination with technology products still belongs to the exploration stage. There are many successful cases in terms of functional fabrics and process production. Here, I think I have to mention UNIQLO. Although UNIQLO is generally considered to impress consumers with mass models and cost-effectiveness, UNIQLO itself has positioned itself as a “technology company,” and has always put the development of technology products into product design. In addition, it proved to be a good market response for every major functional product he pushed, from SILKY DRY to HEAT TECH, to dilute fast-drying POLO, which received hundreds of millions of sales, in addition to the sales promotion efforts of the brand itself. In addition, technological R&D is crucial to the functional support of the product.

From a product point of view, our domestic brands’ awareness and capital investment in this area are far inferior to international brands. At present, only a few companies led by the Hong Kong TAL Group have international advanced level in functional technology research and development. It is not enough to represent the scale of our scientific and technological product research and development, so there is still a long way to go for the product development of our scientific and technological products for our domestic brands. With the rapid development of science and technology, science and technology must be one of the hallmarks of the apparel industry. Local apparel brands will surely walk out of the world's leading technology-based apparel companies. Moreover, as wearable functional products become more sophisticated, the future Cool costumes in science fiction movies will finally appear in our daily life.