The effect of intelligent transformation is remarkable. Changhong’s “invisible champion†has surfaced.
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“In the first half of 2016, Changhong continued to implement institutional and institutional reforms, promoted the implementation of smart strategies, and continued to improve the three core industries of home appliances, military industry, and IT. The emerging industries such as smart services grew rapidly, and the internalization of internal resources further accelerated and effectively improved. Industrial value." Li Jin, general manager of Changhong Holdings, said.
Platform transformation, seeking new market
As the first batch of comprehensive reform of state-owned enterprises in Sichuan Province, Changhong’s institutional reform began to enter the “deep water zoneâ€. The company is seeking to improve the efficiency and efficiency of Changhong through institutional reforms and accelerate the rationalization of the innovation system. The platform department of the group headquarters has changed from the previous cost-consuming type to the profit-based operation type. Among them, the technology-based platform achieves profitability through the form of external technical services on the premise of meeting Changhong's domestic demand, as is the software and service center, engineering technology center and other departments.
Behind the good business actions, there is a reform system. In Changhong’s reform system, the reform measures of the end-of-sale elimination system, the headquarters’ decentralization, the platform optimization and transformation, the adjustment of product structure, and the industrial integration are the main systems and mechanisms. An important means of barriers.
Take the software and service center as an example. In the past, employees were only the performers after the order was placed. The work in this mode was obviously lack of initiative. With the development of platform transformation, the internal incentive system with clear rewards and punishments has changed the attitude of employees. The Soft Service Center creates a work environment for employees to go out, see users and communicate deeply, so as to cultivate the team's “order awarenessâ€. . At the same time, the department completely breaks the definition of “leaders and employeesâ€, and the leaders take the lead to jointly overcome various technical difficulties... The platform transformation has injected new vitality into the soft service center, and the employees are modularized and platformized to product and customized. Change, work enthusiasm and efficiency have increased dramatically.
According to the relevant person in charge of Changhong Software and Service Center, the company plans to set up a global software platform, and customers in Europe, North America and Central Asia can quickly solve the problem through the platform. While ensuring the development of Changhong's business, it will also actively go out and seek more cooperation from wide-area customers.
Changhong Engineering Center was originally a technology platform department of the group headquarters, and has now developed into an important member of the intelligent manufacturing field in western China. It is understood that in order to accelerate the transformation and upgrading and develop the manufacturing service industry, Changhong will reorganize and integrate the engineering center, power equipment company and Hongfa Technology, and aggregate the resources, capabilities and capabilities of the research, production and sales of intelligent manufacturing, and establish Sichuan. Changhong Intelligent Manufacturing Technology Co., Ltd. has taken a solid step in Changhong's intelligent transformation and further strengthened Changhong's right to speak in the field of intelligent manufacturing.
Recently, Changhong formed a strategic cooperation with ABB, the world's leading industrial robot supplier, and jointly established the first joint laboratory of robot application in western China to overcome key technologies in related fields and jointly develop the Chinese market. Changhong officially entered the field of industrial robots.
At present, Changhong Intelligent Manufacturing Company has cultivated a group of young and energetic new army, and has accumulated rich experience and cases in the discrete manufacturing fields of home appliances, military industry, education, alcohol, home and other industries. It is understood that this year, the company's external intelligent manufacturing service revenue can basically exceed 100 million yuan, and will strive to break through 500 million yuan in the next three years.
In addition to the platform transformation, Changhong's various industrial groups and subsidiaries are working hard to improve quality and efficiency. A wave of large-scale performance competition that has been different from the past has been diffused inside Changhong and deeply fermented.
Looking back over the past six months, through the integration of "multiplication" to ignite internal vitality and re-innovation and high enthusiasm, use the "up and down method" to open up the upper and lower channels of cadres, use the "addition and subtraction method" as the platform to slim down, and expand the power of business entities, which is gradually showing results.
Industrial change, many "invisible champions" Qifa
At the beginning of this year, Changhong clearly stated in the “13th Five-Year Plan†that it will focus on the development of three core industries of home appliances, military industry and IT, and accelerate the layout of five emerging businesses such as intelligent services, mobile, supply chain services, finance and energy and environmental protection. Forming the "dual drive" for Changhong's future development.
In the first half of the year, Changhong launched a series of reforms around management, management, and resource allocation to further clarify the parent company's interest distribution and management relationship and promote industrial transformation and optimization.
According to the 2016 semi-annual report of Meiling Electric, the company's revenue was 6.867 billion yuan, a year-on-year increase of 4.48%. As the core assets of Changhong's white-light business, core business revenues such as refrigerator freezers and air conditioners accounted for 60% and 30% respectively, and successfully expanded categories, set up the washing machine division, and integrated Changhong NEC to increase small household appliances. line. Not only that, Meiling also strengthens the cultivation of biomedical and fresh e-commerce business and enhances the competitiveness of enterprises. After a series of industrial changes and optimizations, Changhong Dabai Electric Aircraft Carrier officially surfaced in the first half of 2016.
In the multimedia industry, Changhong has taken advantage of its technology to launch the world's first artificial intelligence TV and continue to lead the industry. "Under the guidance of Changhong's intelligent strategy, the advantages of software and hardware technology were integrated, and the iterative upgrade of CHiQ TV was continuously upgraded to enhance the user experience and successfully gained market recognition." Color TV industry observers said.
From the perspective of overall operations in the first half of the year, Changhong’s emerging business of “second business growth pole†has also achieved results. The intelligent services that are located in the Internet of Things, including the smart property that is helped by the little bit, and the smart medical care that has been properly administered, have already landed nationwide. At the same time, smart services such as smart education, family help, food purchase, and energy management are also growing in a healthy way.
In addition, several listed companies under Changhong also continued a good capital growth momentum, in which Changhong Energy's net profit increased by 78% and Changhong Minsheng's net profit was 21.72 million yuan. Zhongke Meiling also grew steadily compared with the same period of last year.
It is worth mentioning that as the Changhong of the traditional home appliance manufacturing industry, the manufacturing advantages that have been brewing for many years have completely erupted, forming a number of “invisible championsâ€.
According to the data, Huayi Compressed compressor product sales increased by 78% in the first half of the year. At present, Huayi Compression has grown to become the global leader in the refrigerator compressor industry, and has maintained the market share of the domestic refrigerator compressor industry for the first time in 14 consecutive years, for three consecutive years. The annual output and sales rank first in the global industry, and the global market share exceeds 20%.
Changhong's IoT application and intelligent terminal basic industry - wireless module, continued the good momentum of the first quarter. It is understood that up to now, Changhong wireless module based on information technology, automation applications, the scale of intelligent manufacturing has ranked first in the country, the global market share of more than 25%, the smart home industry occupancy rate of more than 30%. Including domestic and international well-known Internet companies and domestic mainstream TV, white power, IPTV + OTT, intelligent lighting, security and monitoring vendors, etc., the main supplier of wireless modules are Changhong.
At the same time, in the smart home-based lighting industry, Changhong is also a little-known "invisible champion." It is understood that Changhong has become a major supplier of many top lighting companies in the world. "We are not doing simple production or OEM, but based on jointly developed product suppliers. We fully activate the technology system and further enhance ourselves. The technical level in the field of lighting," Changhong related person in charge said. At the business level, it also turned from the previous general lighting to intelligent lighting, providing support for the overall development of smart homes.
Technology upgrade, product structure continues to improve
In the past three years, Internet companies have invaded the home appliance market in a big way. In the “intelligent transformation†army, Changhong has always adhered to the growth path of core technology development. After completing the layout actions of the terminal, platform, and talents, Changhong's intelligent strategy began to land, and the results of enterprise transformation began to appear in the field of white electricity and black electricity.
In the first half of the year, Changhong built the first IOT operation support platform (UP platform) in the home appliance industry. Through technology upgrades, Changhong integrated 21 capacity departments such as user center and equipment center to realize scenario-based user operation and data operation. Quickly support innovative applications of IoT incubating in smart homes, smart communities, smart cities and other fields.
On June 2nd, Changhong Meiling held the “Smart Space to Control the Future – Meiling Zhihui Home Eco-zone Plan and CHiQ2 Generation New Product Launch Conference†in Hefei, and launched the world's first free-customized IoT refrigerator (CHiQ2 generation). Refrigerator) and the first user to customize the smart air housekeeper (CHiQ Smart Air Butler).
Among them, the CHiQ2 refrigerator is equipped with intelligent cold distribution technology and ETC intelligent identification technology. These two technologies are the results of Changhong's independent research and development. The two technologies are used in the refrigerator, which can solve the purpose of automatically distributing the cold volume of the refrigerator and accurately identifying the food in the refrigerator. CHiQ Smart Air Butler is equipped with Changhong's self-developed SAW all-weather self-control technology. This technology can support the air environment parameters through the sensor end. The equipment combines the comfortable logic algorithm of the air database to automatically command the air equipment group to work. Another major technological breakthrough after human state perception technology.
On July 28th, Changhong held a new product launch conference in Beijing, and launched an artificial intelligence TV based on perfect technical logic and big data operation to realize natural voice interaction, deep learning and automatic iteration of application software. This TV is equipped with Ciri+ speech recognition technology independently developed by Changhong, which can “cognize†human-centered and efficient voice interaction and semantic recognition and understanding. At the same time, at the "decision" level, based on the business logic judgment made by the neural network learning algorithm, the TV can realize the functions of self-learning and self-upgrading.
At the 2016 (12th) China Digital TV Industry Development Conference hosted by China Electronics Chamber of Commerce and China Electronics Standardization Institute, Changhong CHiQ TV Q3T relies on excellent sound quality, image quality, display effect, product appearance, product technology, etc. In one fell swoop, it won the "Consumer's Favorite TV Brand" award.
It is understood that Changhong's Q3T TV has been bullish since its launch, and the ultra-high cost performance has quickly won the unanimous approval of market consumers. In the context of the overall decline in sales of the color TV industry this year, Changhong Q3T has not declined and has become the most popular explosion in the industry. It has sold more than 100,000 units in just a few months.
A number of single products have formed a hot sale in the market, and the product structure is further optimized. In the first half of the year, the gross profit margin of Changhong TV business reached 18.79%, the proportion of smart TV sales increased by 20%, the sales of UD (Ultra HD) TV increased by 15%, and the product structure continued to optimize and improve. In the first half of the year, Huayi The sales of inverter compressor products increased by 78% year-on-year; with the implementation of new energy efficiency standards for refrigerators, it is expected to drive sales growth of high-efficiency and inverter refrigerator products. At the same time, the overall gross profit margin of Meiling Electric is expected to improve.
"Intelligent strategy for the Internet of Things has entered the stage of artificial intelligence. Changhong will continue to integrate internal and external resources, effectively promote the implementation of the company's strategy, and bring into play the advantages of industry, technology and channels to promote the continued development of Changhong." General Manager of Sichuan Changhong Liu Tibin said.