The growth rate of the children's wear industry is higher, and the concentration of the industry is gradually increasing.

At present, China children's wear market, many participants of varying quality, the market is still not mature, concentration is low.

Children's clothing includes baby clothing, children's clothing, children's clothing, children's clothing, and children's clothing according to the age group. Also includes school clothing in primary and secondary schools. According to the type of clothes are divided into: coveralls, jackets, pants, sweaters, suits, T-shirts, shoes and so on.

The fabric requirements of children's clothing are higher than that of adults. It is good to look good and comfortable to wear. The key is to ensure the quality of children's clothing and not to harm children's health. This is a concern of every parent.

Children's wear covers the entire dress of the 0-16 age group. According to the age group, the children's wear market is divided into baby wear, children's wear, children's wear, children's wear, children's wear, youth wear, etc.; according to the price, material, function, quality and design of children's wear, it is divided into high-end children's wear market and high-end children's wear market. And the low-end children's wear market.

The children's wear industry is in a period of development, and the growth rate is accelerating

According to the data of “High-end Children's Wear Industry Market Demand and Investment Forecast Analysis Report” released by Prospective Industry Research Institute, the size of China's children's wear market is about 145 billion yuan in 2016. It is expected that the composite growth rate of children's wear industry in 2016-2021 will be about 6.3%, faster than the overall. The composite market has a compound growth rate of 4.6%. It is judged that children's wear is still in a high stage of prosperity, and the industry's long-term upward trend does not change.

Children's wear is growing faster than the overall children's wear market. In 2016, the industry size of children's wear (0-3 years old) and large children's wear (4-14 years old) was 27.3 billion yuan and 117.7 billion yuan (81.16%). In terms of growth rate, the second-child policy was released in 2013, and the number of newborns gradually increased, which led to a turning point in the growth rate of children's wear. In 2016, the retail sales of children's wear increased by 12%, which was higher than that of children's wear. %). As new babies grow, the future is expected to be transmitted to large children's wear.

China's children's wear per capita consumption

Compared with other developed countries, the per capita consumption of children's wear in China still lags behind. In 2016, the per capita consumption of children's wear in China was only 16 US dollars, about 1/4 of Japan's per capita consumption, and 1/8 of the UK's per capita consumption. In recent years, the per capita disposable income of residents has been continuously improved, and the level of living consumption has also increased. At the same time, the Prospective Industry Research Institute showed that the proportion of childcare groups after 8090 has exceeded 85.9%. Most of these people are only children, growing up in a relatively superior and relaxed economic environment, have a certain pursuit of quality of life, and maintain the concept of parenting of prenatal and postnatal care. China's current mainstream 4+2+1 family structure provides the basis for two generations of wealth accumulation for children's consumption expenditures. Children's wear, as a relatively large proportion of children's consumption, will benefit from this consumption upgrade.

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The children's wear industry with high prosperity and rapid growth has attracted the attention of many clothing companies. In addition to the emergence of professional children's wear brands, sports sports brands, fast fashion brands, casual wear brands and other adult wear brands have also increased the children's market, intensifying industry competition, forming a situation of multi-brand melee at home and abroad. At present, there are many participants in the children's wear market in China, the quality is uneven, the market is still immature, and the concentration is low.

In the long run, compared with other clothing sub-sectors, children's wear has stricter requirements on the quality and functionality of the products. This consumption characteristic determines that excellent children's wear enterprises are expected to achieve brand precipitation, obtain a continuous leading edge, and gradually increase the concentration of the industry. .

In the short term, there are still many participants who are actively entering the children's wear market. In the next few years, the industry competition will be more intense. Therefore, the market growth rate of the leading market may be relatively slow in the short term.

China's high-end children's wear market development prospects

As an important part of the children's wear market, high-end children's wear takes into account the reality that high-end children's wear is mainly consumed by middle- and high-end income households. The scale of China's high-end children's wear market has exceeded 30 billion yuan, and the children's wear market has a large room for development in the next few years. Some domestic and foreign companies are generally optimistic about the prospects of the development of the children's wear market, and began to get involved in children's wear business.

The children's wear industry is still in the early stage of development in China, and the industry has a large space. At this stage, the first-mover advantage brought by the growth of scale is indeed crucial.