Wei Peng King returns strong force Beijing Chic2009

Recently learned from Guangdong Hengwei Group Co., Ltd. that its brand "Wei Peng" has been in the "17th China International Garment & Accessories Expo" on March 26-29 this year after a three-year hiatus. CHIC2009!

In Beijing, Wei Peng was once a guest of CHIC every year. And with a good image and excellent quality of clothing, the industry and consumers have gained recognition and appreciation. Since 2003, Wei Peng has been presenting trends in Beijing on behalf of the Chinese cowboy industry each year. He has also cooperated with the China Designers Association to hold the "China Cowboy Design Competition", tapping emerging industry designers and promoting the cultivation of industry talents. This makes "Wei Peng" become the brand of CHIC people's eyes every year.

However, after 2005, Wei Peng left Beijing's CHIC stage. According to Wang Qing, chairman of the China Designers Association, the reason why Wei Peng said goodbye to Beijing's CHIC stage was that it wanted to repair the heart and the outer tree. In order to improve the core competitiveness of the "Wei Peng" brand, Wei Pengfei is even higher and farther.

We learned from the side of the unit responsible for the CHIC2009 exhibition of the China Apparel Association that Wei Peng’s booth at this time is E2051 in Beijing New Hall E2, with an area of ​​nearly 200 square meters. In the face of this year's economic downturn and uncertainty in the future, Wei Peng is still heading into the water and boldly stating that Wei Peng’s Beijing CHIC2009 must have unusual actions. Therefore, we telephone interviewed the "Wei Peng" brand at the helm of the company, the company is planted by Mr. Run Hong.

According to the general manager, Wei Peng introduced that the theme of this exhibition was "The Return of the King." The design of the booth will be based on the theme of "The return of the Wei Peng King" and creative design will be focused on the results of Wei Peng's three years of internal repairs. : The transformation and innovation of the three major projects: product, brand, and marketing. The brand's new position is “Wei Peng Business Cowboys”, which tries its best to build China’s business and tourism denim culture. In product style, Wei Peng’s “travel” is lighter than “business”. Wei Peng advocates “travel” to convey the target consumer group's love. Oneself, love family, the pursuit of life style of a life attitude and fashion dress culture, create a target of consumer groups "living wonderful" lifestyle; marketing will gradually increase the proportion of the franchise sector in the "Wei Peng" market, eventually forming The dual-structure marketing model of "joining and self-employed combination" will promote the dominance of the "Wei Peng King Returns" within three years.

"Wei Peng" will use the "China's largest clothing professional trade show in the Asian region and the annual event held in China's apparel industry" to show the elegance of the "Wei Peng King Returns" and also to see the Beijing CHIC2009 as " Wei Peng is the best platform for market development, brand promotion, business negotiation and international exchange.

The return of the "Wei Peng" brand in Beijing's CHIC is a happy event in the Chinese clothing circle and a happy event for Wei Peng. This shows Wei Peng's achievements in "interior repair" have been recognized and the core competitiveness of the "Wei Peng" brand has been enhanced.

Some people say that life is a kind of reincarnation, but fashion is not the case! "Wei Peng" as a Chinese cowboy brand leader, has led the trend of Chinese cowboys, is the vane of consumption. "Wei Peng" is restoring the cowboy culture of the western United States, and is also trying its best to create a Chinese cowboy fashion culture. The return of Wei Peng will surely set off a revolution in Chinese cowboys.

I believe that the return of Wei Peng is not only a return to the Chinese cowboy fashion trend, but also a return to the “China Cowboy King-Wei Peng” king. “Wei Peng” will continue to lead the Chinese native cowboy on the basis of the trend of the world's jeans. trend!

Beijing CHIC2009 has not arrived yet. I already feel that the power of the "Wei Peng" king is coming!