Woman so much Johnson - decryption Bettyna's favorite password

Ideally, a woman's closet should have 5-7 drawers, the first and second should be put on bra and underwear, the third should be put on the underwear, the fourth bucket put on pajamas, the fifth bucket put the living room equipment (That is, home wear), socks are all placed in the sixth, there is a bucket for special needs, placing some body sculpting underwear. "A New York underwear designer in his new book," Neixiu "wrote.

女人如此多娇 ——解密贝丹娜的宠爱密码

The relationship between underwear and women are always inextricably linked, from the corset cloth, stomachache to the wide variety of bras, underwear, women have never stopped the pursuit of "inner beauty." Even the most unscrupulous woman, but also have their own unique preferences underwear, simple and practical, elegant and sexy or fashionable seductive, each subtlety will reflect a woman's own level of understanding.

As early as 20 years ago, China's garment industry was just in the era of rise of the category, and Bettina carried out garments and underwear processing for well-known foreign fashion brands . When the domestic underwear categories are still in " Bettina already has a design independent research and development, design centers and fashion designers, and successfully entered the European market, in Europe and the United States and other countries fame; become China's clothing brand to enter the European and American markets model.

女人如此多娇 ——解密贝丹娜的宠爱密码

With the brand operation of China's apparel industry, Bedana has become a domestic company that started its professional brand operation earlier. Today, Bettina completed a gorgeous transformation, from clothing, underwear brand processors to "one-stop" professional underwear brand operators

Afterwards, with the cooperation of famous international brand operation companies, the company introduced the brand growth system; and invested heavily in establishing a new fashion operation center. Combining the underwear brand culture and brand operation, it rapidly grew into a dark horse underwear industry.

As the underwear industry's premier fast fashion, all categories, integrated operation of the brand, the secret of the success of Bettyna Where? The head of the Bethanna Operations Center tells us that all of this is attributed to Bedana's brand name "The Three Character Classic" - fast, full and simple. The so-called "fast" that is with the ever-changing fashion, the brand has a rapid response capability, so that consumers can always walk in the forefront of the trend; "All" that is the whole category, Bettina integrated bra, underwear, pajamas, casual wear Such as a comprehensive coverage of various types of underwear industry products, respected "one-stop" model so that consumers buy one-stop shopping for the required products, both to meet the fashion women's underwear variety, fashion dress needs, but also expanded Brand influence. "Jane" is the product of Betanne from the front line production without going through any intermediate links directly to the franchise stores in the hands, not only in the middle of the link to reduce time, energy, money, but also to provide consumers with more Cost-effective products.

女人如此多娇 ——解密贝丹娜的宠爱密码

In addition, Bettina possesses first-class designers in the industry to collect fashion inspiration and underwear interpretation trends all the year round in Europe and the United States. It draws on the essence of the design trend of "classic, avant-garde, fashion and romance", with innovative elements of "comfort and fashion" Sophisticated taste, high-quality fashion underwear for the new urban women wearing value. In the fabric, the full use of high-end beverages, beverages, strict control of fabric quality, from the source to ensure the safety and quality of underwear products. In addition to the use of traditional silk, cotton, spandex, nylon and other underwear fabrics, the more bold use of Lyndina, Khmer, singeing mercerized cotton, silk and other structures close, smooth as silk, soft, flexible, color Elegant, crisp, comfortable, non-shrinking fade of the new fabrics, from the source to ensure the fashion products, comfort.

"8 world-class assembly line, more than 2000 square meters of plant area, annual production capacity of over 100,000, 68 process crafted, 15 times rigorous testing," this set of figures is the product and brand Bettenna The true portrayal is more than a commitment to quality Betany.

女人如此多娇 ——解密贝丹娜的宠爱密码

Woman so much Johnson. When Bettina hand in hand with fashion designers will be full of fresh inspiration inspired underwear products presented to consumers, we firmly believe that she will bring Chinese women more stylish and healthy underwear wearing experience, so that each one Woman because Betina has become so charming, always more charming.

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