2013CHIC WISEMI fashion children's color interviews

WISEMI fashion children's color costumes were unveiled at 2013 China International Fashion Fair. At the E4220 children's clothing hall, there are an endless stream of visitors. The visitors also follow the visitors' footsteps into the WISEMI pavilion and interviewed WISEMI Chief Executive Xie total, and brought us a different "WISEMI" interpretation! WISEMI Fashionable Children's Choi Xie always talked to China Beauty Network reporter Li Beauty Network Reporter: Thank you, Hello, this is WISEMI children's clothing several times to participate in the North Exhibition? Thank you always: This is our third time attending the Beijing show, but for the first time exhibiting with WISEMI brand new image. Before the master cat is our company's another big brand, their age positioning, product style and brand price have this obvious trend. This time we are promoting WISEMI children's wear. Beauty Network Reporter: WISEMI children's clothing brand positioning is how it, what series? General Xie: WISEMI children's clothing is divided into three categories. The first category is the blue label series, this series of our product consumer groups located in 0-16 years old, including children, children, big children, each of these small categories can open a store independently. The second category is the purple standard series, consumer groups to 6-16-year-old, belonging to children, you can also shop independently. There are also baby standard coffee series, consumer groups in the 0-3 years old. In addition to apparel, we also have a series of children's toys, which belong to the Green Label. The products in the toys are very rich, including intellectual toys, electric toys, soft toys, paper toys and wooden toys. We aim to build a one-stop department store. For example, we have a variety of baby products. Underwear, outside clothes, cribs, bedding, care and washing series are all cooperated with American companies. Therefore, Category or style are very rich. According to the size of the store, there is a selective autonomy of the operation of a small category or comprehensive can be. Beauty Network Reporter: As a rich and excellent brand, promotion of the natural way is also essential, then we in addition to show promotion, but also what other ways to promote it? Xie total: first in the online media, we have always been cooperation with the clothing network media. Secondly, this year will also have a lot of investment in the television media, one of our toy series has been advertising in CCTV, the effect is very satisfactory, WISEMI will also be at the end of a series of advertising in CCTV. Thirdly, in the aspect of charity, we, we and China's Next Generation Education Fund have established the "Foundation for the Healthy Growth of Children," which specializes in charity activities. WISEMI 2013 CHIC Pavilion Image Beauty Network Reporter: The third participation in clothing exhibition, and have been so successful, certainly have your uniqueness, can we share with you? Thank you always: Our exhibition design is indeed more ingenuity, in terms of funding is also relatively high, the hall designer WISEMI flagship store model, but only as a model on the first floor, because later will build some two Building on the third floor of the flagship store. Due to the area of ​​the exhibition hall this time, all the structures were compressed and the products showed only a part. Secondly, our exhibition pavilion emphasizes environmental protection design. The pavilion facade and shelves are all made of wood. The details are the same, including the lamp. Because as a children's industry, environmental protection is very important, our products are the same, are cotton series, in accordance with international standards to build quality, so this time to participate in the North Exhibition, the overall effect is not bad, to achieve the desired. Including industry leaders to participate in pavilion are given great importance to merchants department store industry is very interested. Because to create fast fashion • one-stop children's fashion department store is also the country's first, but also our goals and dreams. Building a business model through our store model has a differentiated positioning throughout the industry because there are already many brands that have done a great job of success, and the show has its own advantages and disadvantages. We pursue the characteristics and innovation. We also have a strategic cooperation with the large department stores, our booth is 200 square meters, our final shop size of 300 square meters, in two to three years, 200-300 square meters is our main, of course, there are 500 square meters. We now have the largest store area of ​​600 square meters. Beauty Network Reporter: Our fast fashion • One-stop children's fashion department store this innovative model and other business models have what kind of difference? Xie total: Now more and more people doing fast fashion, mainly in China, adult wear, and some fast fashion is reflected in online shopping, and some learning abroad ZARA, HM and other brands. I think fast fashion mainly in the following areas: First of all in the product development above, research and development above to be unique and fast. Second, from the raw materials above, we from the weaving, printing and dyeing, printing, printing embroidery this line of raw materials. The third is in production, we have two major garment bases in Dongguan and Chongqing, of which Dongguan base we have 40 acres of land, in order to reduce logistics costs and product updates, we have built in the southwestern region of 350 acres of rapid industrial park, From production to logistics to sales through-train, saving time and money, the future may also establish logistics centers in the three northeastern provinces. The integration of these can reflect the fast meaning. The other is fashion, we have fashion designers from Malaysia, Hong Kong, South Korea, Taiwan, Italy, France, to create outstanding products. Beauty Network Reporter: Our product's slogan is "do not want to not outstanding", which includes the meaning of what? Thank you always: Because the core concept of our brand is the imagination of children's color equipment, there have been a survey shows that in 21 countries of intellectual development education, China's children's development education last-first, we hope that through the core concept of our brand, WISEMI The meaning of Chinese is "smart me", to create the imagination of children from an early age, from products, apparel products from the color, functionality, technology, security combined to explore children's imagination in all directions. Second, on toys, we plush toys, doll colors, voices, singing children's songs and Tang poetry for children of different ages for education. In addition, we also have intellectual toys, specifically to enhance children's intelligence, imagination, it can sing and dance, as well as educational books, so that children in all aspects of intellectual development. Thirdly, we want to advocate the children's love since childhood. Our Children's Health Growth Fund, we have done a lot of charity activities, this is directly linked to our consumers, so that children have a loving heart. Beauty Network Reporter: Most people come to consult the dealer dealers are more concerned about what is the problem? Thank you always: They are more concerned about our one-stop department store this model, in the children's clothing brand is very innovative. Now consumers pay attention to the brand, but do not want to run around, and hope to enter a shop, all the required goods to buy. Our model is very comprehensive. Beauty Network Reporter: In the face of competition so encouraging children's wear market, you as a senior industry person, do you think the future trend of children's clothing is roughly what? Thank you always: whether men's or children's clothing are very concerned about this issue, all think this is the last piece of cake, want to eat, children installed in two to three years, they will once again "shuffle", and now the brand is complicated , Fierce competition, some small businesses are difficult to survive without characteristics, or be annexed. Future children's clothing products will be more abundant, small businesses and large enterprises bundled together, may develop better. Second, future department stores also need to be adjusted. Now department stores are basically occupied by foreign brands. This time, the choice of President Xi Jinping and his wife's clothing brand has played a good role model and may set off a Chinese style. After the children's clothing market may also appear large maternal and child markets. Thirdly, the competition in street shops will increase, and the existence of single shops will be difficult to survive. This is why WISEMI children's wear launches into a comprehensive shop. Natural demand will naturally bring better development. In the next we also hope that with more suppliers to work together to create one-stop children's fashion department store. Fourth, the cost of production may make it more difficult for small-scale enterprises to survive. For example, recruit people is a typical problem. Fifth, the price war, children's clothing market prices last year, shopping, the future price of children's clothing is also a major factor in the development. Beauty Network Reporter: In the next two to three years, WISEMI what new development plan? Thank you always: We hope that in three years the annual output value reached 10 million, which is our dream WISEMI children's wear, though difficult, but we will go all out, the first dream, to act. In Guangdong, Shanghai, Beijing mainly do direct stores, in-depth children's clothing market! Beauty Network Reporter: Well, thank you, today we first talk here, thank you for taking the time to accept our interview, thank you! Wish WISEMI children's wear better and better! Thank you always: Thank you for your support of WISEMI!

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