The children's wear market is the market with great growth potential in China

The children's wear market is a market with very high potential for growth in China. In the dazzling clothing market, children's wear does not account for a large proportion. With the arrival of the peak period of childbirth in the past two years and the upsurge of national fitness, infants and young children's wear and young children's sportswear have gradually become the super growth points in the children's wear market in the future.

The children's wear market is a market with very high potential for growth in China. In the dazzling clothing market, children's wear does not account for a large proportion. With the arrival of the peak period of childbirth in the past two years and the upsurge of national fitness, infants and young children's wear and young children's sportswear have gradually become the super growth points in the children's wear market in the future. Walking in the children's wear area and commercial area of ​​the shopping mall, the children's clothing deputy brands of domestic and foreign famous sports brands have shown their vigorous development momentum, and among them, a number of children's clothing brands that focus on science and technology creativity led by Li Ning children's wear, let many parents Praise is added. In the end of March 2013, Li Ning children's wear debuted in the children's wear hall of the 21st China International Clothing & Accessories Fair (chic) ​​for the first time with a brand new and independent image, attracting numerous guests, domestic and foreign merchants, and the media.


Li Ning Group has been involved in the field of children's clothing since 2010. After three years of market exploration and accumulation, it has continuously provided quality products for Chinese children's sportswear. The brand new Li Ning kids has authorized the Group-funded Tianjin Kuan Mao Children's Products Co., Ltd. since January 1, 2013, and the brand continues to be more consistent with the Group while continuing the Big Li Ning dna. The new products mainly serve children from 5 to 12 years old, including apparel, shoes, accessories, and equipment. The upgraded Li Ning children's wear mainly focuses on sports, sports and leisure, and meets children's daily life, sports and other occasions. Demand, the brand will create safer, more protective and healthier sportswear products for children.


At the end of March 2013, Li Ning’s kids exhibited more than 200 square meters at the China International Clothing & Accessories Fair. The Li Ning-style booth made the Li Ning kids brand particularly prominent in the e4 Children's Wear. Li Ning kids demonstrated hundreds of sports series and play series of two major styles of products. Novel styles, international fashion design, children's trend elements and other highlights the advantages of China's leading children's sports brand. The clothing, shoes, and accessories display areas in the booth were featured for different categories. In the clothing area, basketball and dance series focusing on children's sports are suitable for male and female children's professional sportswear, and the lively and cute styles of the campus and beach series for children's life series can also meet the daily life of children.


In the footwear area, we designed and developed various types of basketball shoes, running shoes, outdoor shoes, and sports shoes for different occasions that children wear on a daily basis. Among them, many research and development technologies include “shock absorbing, lightweight, breathable, waterproof, and reflective”. And new technology is also used in different categories of children's shoes, so that the products meet the needs of children's fashion, while matching the children's wear needs when different sports. Accessories area In addition to conventional category bags, hats, socks, Li Ning kids special children's underwear fabrics developed by the children more secure, personal comfort, but also withstand the choice of mothers.


It is worth mentioning that Li Ning’s kids have always followed the proposition of focusing on the safety and healthy growth of children's sports. Persisting on the children's growth and the actual needs of their parents, the five functional areas in the exhibition hall have become the highlights of many guests in the exhibition. Different technology platforms demonstrated the powerful technology research and development technology of the Li-Ning brand. According to the introduction, in the future, many categories and products of Li-Ning's kids will continue to incorporate new technological functions suitable for the growth of children's bodies. This will make Li-Ning kids sportswear besides fashion and beauty. More competitive in sports technology.


It is understood that in the previous four-day exhibition, Li Ning children's elite marketing team received a large number of admiring customers on the first day, they have expressed optimism for the development trend of Li Ning children's clothing, and have great confidence in the prospects for cooperation. Insiders also stated that Li Ning Group, as a strong brand background for Li Ning children's wear, will provide full support for Li Ning children's wear in terms of brand, product, market, etc., coupled with the flexibility of independent operation of Li Ning children's wear, believes that the future development prospects of Li Ning children's clothing Not to be.

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