Aokang brand became the first shoe company in Wenzhou selling over 2 billion yuan
It is understood that Aokang Group owns the headquarters of Wenzhou, Oubei International Brand Industrial Park and Chongqing Red Firebird Footwear. It has more than 30 modern production lines and the entire equipment is a world-class equipment imported from Italy and Taiwan. Annual production of more than 10 million pairs of leather shoes. The relevant person in charge of the Aokang Group stated that the three major production bases work together to form a three-dimensional production network. Through high-end, mid-range, low-grade, gentlemen, leisure, fashion and other multi-level actively seize domestic and foreign footwear market. According to reports, Aokang became the first privately-owned shoe manufacturer with an industrial output value of more than 2 billion yuan, and paid taxes of more than 30 million yuan a year. This multi-dimensional, three-dimensional marketing strategy contributed.
For Aokang's achievements in 2005, the Wenzhou municipal government decided to commend it. In the afternoon of the same day, Wenzhou Party Secretary Wang Jianman and other leaders of the municipal authorities led more than 20 bureau-level cadres to the Aokang Industrial Park. Aokang Group held a national marketing conference in 2006, and more than 500 marketing companies from more than 30 provincial-level companies nationwide. The staff and some of the agents returned to Wenzhou headquarters to attend the meeting.
Ao Kang Group President Wang Zhenlu said that 2006 is a very important year for Aokang and even the entire Chinese footwear industry. With China's commitment to join the WTO, the foreign footwear giants will flood into China, especially Wenzhou, together with the constant anti-dumping war on footwear products in the EU, has brought tremendous pressure on the footwear industry in China. This also requires Aokang to make great efforts in shoe materials procurement, development and design, production, marketing, etc. Its purpose is not only how much the industrial sales value breaks through, but more importantly, it will occupy a limited market share with the international shoe giant.