World coffee giant Starbucks opens its first store in Chongqing
Global coffee giant Starbucks has also come! Yesterday, with the other four chain stores in the world, the first Starbucks coffee shop in Chongqing opened after a trial operation of Shapingba in January. In just a few years, coffee brands such as Mi Luo, Zhenguo, and Shangdao have taken over Chongqing. "The coffee and beverage industry has a 50% profit!" The industry insiders say that Chongqing is "beloved". Bring special cups can offer two yuan Yesterday, the reporter saw near Shapingba Starbucks. Although many citizens were curious about Starbucks, they never refused to enter the store. In the store, the cups with local characteristics are also put down. Many star fans will collect local specialty cups in each place. The Starbucks came to Chongqing to create a batch of Chongqing-specific cups in the background of Chongqing, and some of the models are limited worldwide sales. If you bring a special Starbucks (cup) cup to the store to buy coffee, you can enjoy a two-dollar discount on any coffee. Sites Shapingba and Jiangbei to avoid competition Coffee beverage industry profits up to 50% Starbucks, the global coffee giant, opened five stores worldwide last year. In the southwestern market, Chongqing, which is known as the “Coffee the most difficult market to enter,†is the second layout piece of the company after Chengdu. "It's not difficult to understand the ambition of Starbucks. You know, coffee and beverage industry profits reached 50%!" Industry sources said that in 2001 and 2002, Shanghai Starbucks' sales revenue reached 1.6 billion, and the profit obtained was about 80 million yuan. It is unmatched in other countries. At present, Starbucks has taken China as the second largest market except the United States. At the same time, the ban on the retail market in China, Starbucks immediately changed its investment strategy. Its vice president of Asia Pacific has said that Starbucks' investment in China will be changed from authorized to direct. Unselected Jiefangbei may be avoiding Fengmang After looking at the location of Starbucks, people in the industry said that the company is "very good." Jiefangbei as a business must fight for, and its spending power is also ranked first in the major shopping district. However, Starbucks will put Shapingba in the first store in Handan, and the second home has also been selected in Jiangbei. It is understood that there are already dozens of coffee shops in Jiefangbei, such as real pot, Shangdao, and Baiyi, plus the water bars of various hotels. The competition of coffee shops has been very fierce. "Starbucks mainly operates coffee. He may be trying to avoid the edge of competition." An industry source who declined to be named told reporters. But Wang Jinlong, president of Starbucks Greater China, stated that it was only a matter of time before the Liberation Monument opened its store. Other potential stores in Chongqing are not afraid Starbucks' entry into the embarrassment is tantamount to casting a heavy bomb in the Chongqing coffee industry. "Starbucks is, after all, an international coffee giant and has its own advantages, but we also have our advantages. The impact on us should not be big." said the head of coffee on the island. Lanshan Coffee Manager Yang told reporters that the current coffee market in Chongqing is still in its infancy, and the entire industry needs to be cultivated. Therefore, there is great potential for development. Although Starbucks will bring greater competition, it is beneficial to the development of the entire industry. Starbucks Petty Because Starbucks World has only one home In the petty bourgeoisie, there is a classic saying: I'm out of the office, I'm in Starbucks, I'm not Starbucks, and I'm on the way to Starbucks. Starbucks finally settled in our beautiful Chongqing yesterday. The body is moving, the senses are fully open, a person walks on the way to Starbucks, a person's mood plays, steps on the drums of globalization, Seattle, London, Paris, Cape Town, Beijing, Shanghai, Guangzhou, Chongqing, With the same type of heartbeat, the hierarchical order was abolished, the color of the skin became blurred, cultural differences were ignored, and the atmosphere of Starbucks was slowly coming. Starbucks' eyes The moment I pushed the door, I was taken prisoner of it. The eyes of Starbucks were captured by the moment I pushed the door. This kind of tender gaze is a black eye and it happens in Chongqing where it lives. Starbucks has more than 6,500 stores worldwide, anywhere in the world, the same taste, into millions of mouths; the same fashion background music, melting millions of hearts; there is a global perspective, the father of coffee training The code also states that when the guest pushes in the door, the waiters must be in touch with him and let the guest feel concerned about being concerned. This requires how many pairs of agile and smart eyes, it is not difficult, Starbucks did it.
"This is a top brand and it is definitely very expensive," said some citizens. However, the reporter saw in the shop, the price of a single drink only a single cup of 12 yuan, usually a single cup between 20 to 50 yuan. However, there is also a pot of coffee is only 20 yuan, generally for two people to enjoy, per capita consumption is only 10 yuan.