Canlemon brand to look at the design factors of pregnant women's clothing

As the first maternity wear brand, canlemon has left his colleagues far behind with excellent design, and has penetrated the design into all aspects when his peers have not yet awakened. Its successful operation is naturally aspirational. The author is through the analysis of the canlemon design, perspective design in clothing important role.

Canlemon's entry point is itself an important aspect of functional design.

In the case of a relatively developed garment industry, the production of ordinary clothing is relatively saturated, but the demand for clothing for special groups has been in short supply, which is a large market in itself.

In the early 70s of the last century, Japan had just started the concept of "maternity clothes." At that time, the first strap dress and bib was designed to sell insanely. Even six or seven years ago, it was the standard for pregnant women. In the face of huge market demand, canlemon chose the high-end route and made adequate preparations for the design. This is a good premise for the design, and at the same time it has become a clothing brand with a design as the main character, and the design requirements are relatively high. If you do a good job, you will have a virtuous circle. If you do well, you will be eliminated directly from the market.

As the leading designer, Guan Gencheng played a full part of his love and professional dedication and artistic talent. He ran to the hospital obstetrics department when there was nothing and fully studied the pregnant women's posture and living habits, and this habit has been insisted for 30 years. To improve the functionality to professional standards, even the details that pregnant women did not think of have come to mind. This practice of taking consumers’ needs into account and losing no time in front of consumers has won the majority of users for canlemon and has become the preferred maternity dress for discerning high-end consumers.

The development of functionality is manifested in subtle detailing.

In order to maximize functionality, the fabric selection industry has become an important part. The first material is soft and comfortable. Most of Canlemon's products are elastic thread cloths, which are used to adjust the size of the garments. Compared with the traditional rubber band or pleats, it is not easy to make the clothes arch. Set in the abdomen, can play a supporting role; stitching in the waist or skirt on both sides, just gently pull on both ends of the zipper interface, after finishing wearing the month it can "stiff" to work. It is said that this is a new gadget invented by his studio last year and is now popular in Japan as a classic design for maternity dress.

Canlemon found two basic magic weapons to meet the body needs of pregnant women - retractable laces and dress high waistline, allowing clothing to change with the body to meet the needs of pregnant women.

The zipper design is on the front for easy access. What's more, there is a hidden hook at the top of the zipper to prevent the zipper from sliding down. This has also become a classic zipper design. Even the end of the lace is designed to have a cute butterfly shape and the taste is reflected in the details.

To grasp the sense of fashion on Canlemon is even more effort. Slim white long trench coats, professional suits, "trumpet" jeans, and even girls with short skirts and long trousers dress up. When they are on important occasions, a satin dress cover with excellent drape is just enough to cover the abdomen's cloak. Moms emit a mature atmosphere. Compared to loose and fat maternity dress, Canlemon's design is a revolution, making mothers become a fashion element, and become glorious.

At the same time, the overall needs before and after pregnancy were incorporated into the design. A loose black ski suit seems to be common. A zipper is pulled open and a baby hooded cape can be stitched. It becomes a “kangaroo outfit” specially prepared for new mothers, and can warmly embrace the child in his arms. Medium - if you are accustomed to carrying a child, there is a zipper on the back. The lamellar lace of the spring outfit is full of feminine flavor. When opened, the opening for breastfeeding is hidden inside. There are many versatile designs like this.

The colors are also bright and bright, pleasing colors, walking in the street, how to see is a popular color.

With this design guarantee, Canlemon's brand is getting louder and louder. In the context of the cries of the apparel industry, Canlemon has opened up a final shortcut for us to take a functional design and sing design. Especially domestic clothing companies are even more inspirational.