China Sports Brand "Ali De" Signs NBA Superstar

On January 9, 2005, the legendary NBA legend Girder Drexler once again arrived in Beijing. Compared with the previous exposure in the NBA preseason games, this “glider” trip to China was an image spokesperson for the Chinese sport brand “Alidian” and attended the press conference of the brand.

In order to match the title of “glider”, the organizers used modern display methods and even used the roar of the aircraft to interpret the charm of this superstar.

"East Jordan, West Drexler." The "Glider" Drexler, who was named to the "Hall of Basketball Hall of Fame" in the United States, played in the NBA to create an outstanding international image of basketball. At the press conference, "Glider" said that he was very happy to contribute to the promotion and development of professional sports in China. He said: "I know that China has a lot of my fans. I love you. I hope that in the future there will be more opportunities to come to China and meet with you." When it comes to why he joined Ale, he believes that the brand's international professionalism and sporting fashion sense deeply attracted him.

The person in charge of Aleida also stated that unlike other sports brands that have signed on Hong Kong entertainment stars, they generously selected the former NBA's famous star glider, Drexler as the spokesperson for the image, relying on both parties in their respective fields for many years. Accumulation of overseas influence, and clever combination of "Glider" in the domestic reputation, strong back to the Chinese market. When a reporter asked how much Ariad had signed for Drexler’s chicken, the official said that the specific amount was still a secret, but a large sum was calculated in US dollars.

The person in charge of the company said that holding hands with Drexler is only the first step for them to open up the Chinese market. In the future, there will be more international big-name sports stars joining the “Aleite” brand business.

Some industry analysts believe that in the increasingly fierce competition in the domestic sports market, this series of “movies” staged by “Ya Lide” marks the start of a breakthrough in the domestic sports industry in a completely new way. I believe that China The sports market will surely move toward a more mature and better world, as more companies continue to experiment and innovate.