Clothing into the off-season, Yung Yue brand teach you against the trend
Alternation between the seasons seems like the rotation between the seasons, after all the depression is the return of the earth, if businesses can enhance performance in all things depression, so that their products become thriving, you can not only improve corporate income, enhance product visibility, but also Enterprises to lay a good foundation for the upcoming peak season, to seize business opportunities in the future competition 1, marketing is the key In the off-season of the industry, most enterprises have less budget on marketing expenses and seldom invest heavily in marketing communications. Marketing planners in the off-season marketing communications industry, the target audience should be, the media characteristics, time of dissemination, advertising copyrights and other aspects of the analysis and study more hard work, at the same time should fully integrate the enterprise's own advantages of resources to exchange resources The method maximizes the range of transmission. 2, attitude decision success or failure People often compare heart to human essence, in fact, business is business mentality. In the off-season of the industry, senior executives must take the lead in setting up a business mentality of "no off-season market, only off-season thinking," which affects the mid-level managers and front-line employees of the enterprise and constantly pays attention to the psychological changes of managers and grassroots employees , To ensure that employee values ​​and corporate values ​​as a whole. 3, the occasion of cash cow product break Well-known marketing experts Jin Huanmin, Liu Chunxiong in the "sales is king" had put forward the concept of product reputation and cites an example: For example, a family, in order to become a prominent family, the key is not that this family has many people, nor is it looking at a Members of the family status level, but depends on whether there are familial familiars. Achievements, reputations, is the family's "reputation product." The cash cow product is equivalent to the "reputation product" in this family. It is a product that has surpassed the competition in the market and is outstanding among similar competing products. Through the occasion of marketing, the use of cash cow products to bring a good brand reputation, a good image, help enterprises in the industry off-season to achieve the purpose of performance growth. 4, pay attention to service marketing war In fact, the business is good and bad is a glass of water thing. Regardless of whether consumers will consume, service personnel if enthusiastic and consciously pour a glass of water for customers, which fully reflects the awareness of professional staff of good service. For talent service industry, service is a core product and the magic weapon for enterprises to win the market. Well-known service marketing expert Jia Changrong once said that only the service beyond the customer's expectation can be a good service and obtain customer's approval. In the off-season, grabbing market share will be more critical, marketing executives must attach great importance to the company's service marketing strategy, because this may be your business success, "a small investment, a major event," the winning case. 5, spend less, earn more points Some people may ask, is not it a penny? That's not so. During the off-season in the industry, the marketing manager should pay attention to how the sales performance can be improved, or meditate hard on how to mitigate the decline in performance. The travel expenses, business entertainment should be further strengthened Fees, media, public relations fees, office expenses and other basic operating expenses control, reduce sales can not have a direct increase in consumption, in order to enhance the viability of enterprises. Poly Rayon Spandex Fabric,R/L Fabric,Popular R/L Fabric,Fashion R/L Fabric SHAOXING MNC IMP&EXP CO.,LTD , https://www.mncchina.com