Tanabata show love diamond family personality jewelry surprise attack

[The Tanabata is coming again. Every holiday, what gift is given to test the wisdom of the couple. A generation that advocates individuality, most value the mind in the gift. Exclusively customized like a star? This year, jewelry with unique passwords has become the most popular gift. 】

Xun Geer, Qing Qing Queen, late autumn goddess, this year's stars have won love one by one. What makes many powders and passers-by envy is not only sweet, but also their unique way of showing love and love. Recently, the brand represented by the Diamond Family has launched personalized products such as “semi-customized” and “password” jewelry for the public. It has the most unique tokens like a star and has become a wish that everyone can achieve.


(Young consumers Tanabata love personalized gifts)

Phenomenon: password jewelry personality "singular attack"

"I guess she may take three days to discover!" At the Diamond Family Store in Zhengjia Plaza, Guangzhou, Mr. Zhou, who is engaged in interactive marketing, took away a pair of diamond rings he bought five days ago. The ring has an organ that can be opened. He quietly engraves his girlfriend's confession. "Others don't understand, but she knows what it means!"

“In just three days, our store has set up more than 10 pieces of jewelry with such design personality.” The person in charge of the Diamond Family Fengxing Plaza store introduced a unique fashion jewelry that can be worn by many stars and stars. Has always been favored by young consumers. The "secret language" that has just been listed can open up a unique imprint and attract more people to buy. “This is semi-custom and requires a certain amount of production time. If it is used to make a wedding ring, it is recommended to reserve time in advance.”


(Young consumers Tanabata love personalized gifts)

Analysis: Tanabata love economy urging jewellery consumption

"Give a gift, it is to express your heart. The diamond jewelry with precious value and beautiful meaning is undoubtedly the best choice." According to the person in charge of the diamond family brand, in a survey on consumer psychology, 80% Respondents indicated that when buying a gift, the first choice has a unique meaning. Therefore, the jewels of the “Secret” series, which are innovative in design, are loved by lovers who pursue quality.

Insiders analyzed that due to the establishment of China's Valentine's Day, Tanabata's "love economy" has already taken shape. Unlike the ups and downs of gold, diamonds mean eternal and value preservation. The brand represented by the diamond family seeks new changes in design and quality, and allows couples to have a more exclusive emotional experience, thus stimulating the full outbreak of diamond consumption.


(Secret language series)

Trend: Everyone has a star model?

Stars have always been regarded as the vane of fashion, especially in jewelry. Not long ago, at the Cannes Film Festival, a "Cannes Love" combination ring worn by the girl Zhang Huiwen became the hottest item in the diamond family store. Another "Magic Beauty" necklace, which was jointly performed by the girl and Jing Tian, ​​is a three-dimensional wearing method. From the workplace to the dinner, it is the favorite of fashionistas. Having a star jewellery has become a consumer trend.

“Why do you love the stars?” According to the analysis of the person in charge of the diamond family brand, the star as a public figure can have more opportunities for personalization, and this demand is actually available to all consumers. As a star jewelry custom expert, the diamond family clearly can meet such needs, "we will select the star custom jewelry is more suitable for daily wear, and constantly push to the market." Different from the luxury exaggeration of the entrance and exit, these stars design personality It is also exquisite, and is loved by lovers who pursue quality.


("Canada Love" star combination ring)

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