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CORONA, a well-known Chinese fashion brand, was established in 1995. After over a decade of steady growth and three major expansion phases, it has now evolved into a billion-dollar enterprise with a strong international presence. Known for its classic black-and-white style, CORONA targets women aged 25 to 40 who value elegance and sophistication in their daily lives. As a pioneer in the black-and-white women's clothing category, the brand has become synonymous with timeless fashion and refined taste.
With the largest number of flagship stores across China, CORONA has built a strong retail network in major cities. Its clothing is highly favored by Chinese women, not only as a fashion choice but also as a symbol of quality and style. The brand has also expanded globally, exporting its collections to countries like Russia, South Korea, and Siberia, gaining recognition in international markets.
Over the years, CORONA has earned numerous prestigious awards, including "Guangdong Famous Brand," "Top Ten Most Famous Brands in Shenzhen," and "Most Popular by Customers." In recent years, the brand has focused on rapid development while embracing international management practices, continuously refining its operations and marketing strategies. Each year, millions are invested in national campaigns, and in 2008, the famous Hong Kong actress Gigi Leung became the brand’s spokesperson, further enhancing its appeal.
In addition, CORONA has been exploring a diversified brand strategy, expanding into lifestyle-related sectors and building a comprehensive industry chain. With continuous innovation and growth, the brand is steadily moving toward its long-term vision of becoming a globally recognized fashion icon.