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CORONA, a renowned Chinese fashion brand, was established in 1995. Over more than a decade of steady growth and three major expansion phases, it has now grown into a billion-dollar enterprise, recognized globally for its classic black-and-white fashion style. CORONA specializes in personalized, timeless designs that appeal to women aged 25 to 40 who value sophistication and a refined lifestyle. As a pioneer in black-and-white women's clothing, the brand has become synonymous with elegance and simplicity, capturing the hearts of fashion-conscious consumers.
With the largest number of flagship stores across China, CORONA has successfully expanded into major cities nationwide. Its clothing is highly favored by Chinese women, not only as a daily wardrobe staple but also as a sought-after export product reaching markets in Russia, South Korea, and Siberia. The brand has earned numerous prestigious awards, including "Guangdong Famous Brand," "Top Ten Most Famous Brands in Shenzhen," and "Most Popular by Customers."
In recent years, CORONA has continued to grow rapidly while embracing international best practices in management and operations. The company invests tens of millions annually in national marketing campaigns and has partnered with famous celebrities such as Gigi Leung from Hong Kong as its brand ambassador. In addition, CORONA is pursuing a diversified strategy, expanding into lifestyle-related industries and building a comprehensive fashion ecosystem.
Through continuous innovation and strategic development, CORONA is steadily moving toward its vision of becoming a world-class fashion brand, blending tradition with modernity to create timeless style.