February 2017 Berlin Fashion Show in Germany

Exhibition date: 2017-02-14 to 2017-02-16

Exhibition City: Berlin

Exhibition address: Berlin Convention and Exhibition Center

Name of the pavilion: Berlin Convention and Exhibition Center

Organizer: German Chamber of Commerce and Industry

Organizer: Shanghai Yuyu Exhibition Service Co., Ltd.

Range of exhibition:

Clothing: men's, women's, denim, sportswear, casual wear, down apparel, casual wear, baby and children's clothing, bathrobes, T-shirts, swimwear, underwear, apparel, etc.

Fabric: general ready-to-wear fabrics, special functional fabrics, special woven fabrics

Textile: environmentally friendly textiles, non-woven fabrics

Garment accessories: buttons, webbing, zippers and zippers, labels and tags, lace, velcro, lining and clips, etc.

Exhibition introduction:

The concept of the exhibition is to provide a proactive approach for Asian manufacturers to showcase a range of Asian-made high-quality ready-to-wear and apparel trade shows to European buyers. On the one hand, European buyers can save time and money spent on purchasing in East Asia. The Asian ready-to-wear and accessories suppliers participating in the exhibition will further expand the European market.

The Asian clothing exhibition, which was successfully launched in 2010, was the first time for exhibitors and buyers to respond. The scale of this year's exhibition was further expanded, and more support and active participation from apparel companies in China and other countries were collected. There are nearly 400 booths in China, Hong Kong, India, Bangladesh, Sri Lanka, Vietnam and Jordan. The three-day exhibition only attracts professional buyers from 41 countries and regions, including Germany. The household accounted for 48%. At the same time, the exhibition successfully absorbed some local clothing brand companies to enter the market.

Golden period

Every year, in January and February, for the purchase of traditional buyers and a large number of arrivals, buyers of textiles, clothing and accessories will be present at a series of large-scale clothing and accessories exhibitions. The date of the "Asian Apparel and Accessories Fair" is specially arranged to match the schedules of major European spring fairs. It is believed that it will attract a large number of buyers from emerging markets in Germany and neighboring countries such as France, Britain, Italy and Northeast Europe.

Strong propaganda

1. Directly send leaflets and invitations to target buyers in European countries, including importers, distributors, wholesalers, agents, mail order companies, department stores, clothing stores and fashion designers.

2. Exhibition materials are published in the annual calendar of international trade fairs.

3. Regularly send news about the show to target buyers via fax and email.

4. Promote the exhibition in various media channels, such as newspapers and related advertising magazines, by advertising or press release.

5. Advertising on high-traffic quality trade websites

6. The organizer dispatched sales personnel and promotion representatives to conduct a series of publicity and promotion activities at major international trade exhibitions throughout Europe, recommending and distributing exhibition materials to buyers, and inviting them to pre-register.

Yuyu Exhibition Service (Shanghai) Co., Ltd.

Contact: Miss Xia Jun

Mobile phone QQ

telephone / fax

Email: Zip code: 201108

Address: B202, Creative Park, No. 588 Zhuyuan Road, Minhang District, Shanghai

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