Fifth Avenue clothing (keenfive) casual dress 2010 autumn album
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Fifth Avenue Clothing (Keenfive) focuses on design and production with a strong commitment to its traditional aesthetic values combined with modern international manufacturing standards. To better serve the mainland Chinese market, the brand has introduced localized designs that reflect both the elegance of Eastern culture and the bold spirit of Texas, USA. Attention to detail and craftsmanship are at the core of every product, resulting in a refined yet stylish look that truly expresses individuality and taste.
In terms of pricing strategy, Keenfive maintains a high-quality positioning while keeping prices accessible, targeting the upper-middle segment of the fashion leisure market. This approach ensures that customers receive premium quality without compromising on affordability.
Regarding sales strategies, Keenfive continues to adopt a pragmatic and rigorous management style, drawing from international best practices. The company is actively expanding its network and invites interested parties to join Fifth Avenue Fashion Co., Ltd. as franchise partners. The recruitment criteria include:
1. A single-store franchise requires a deposit of 10,000 RMB, which will be returned upon contract expiration.
2. For street shops, the area should be no less than 30 square meters; for mall stores, it should be at least 40 square meters, depending on the local market conditions.
3. All stores must follow the unified brand image, including custom-designed logos and shelf displays. The company provides professional design plans and covers part of the decoration costs, returning 30% in the first year, 40% in the second, and 30% in the third.
4. The replacement policy ensures that top 10 franchise locations can be replaced quarterly if needed. In case of product quality issues, the company guarantees full replacement.
This comprehensive support system makes Keenfive an attractive opportunity for those looking to enter the fashion retail industry with a strong brand backing and proven business model.