Fifth Avenue clothing (keenfive) casual dress 2010 autumn album
Dyed Yarn Gauze,Vertical Shutter Screen,Jute Cross Window Screen,Gray Vertical Shutter Screen Shaoxing Shaoqing Textile Co.,Ltd. , https://www.shaoqingtextile.com
Fifth Avenue Clothing (Keenfive) is committed to combining traditional design principles with modern, international production techniques. For the Chinese mainland market, the brand has developed a series of localized styles that reflect both the elegance of Eastern culture and the bold, heroic spirit of Texas, USA. Attention to detail and high-quality craftsmanship are at the core of their production process, resulting in a collection that exudes sophistication, style, and individuality.
In terms of pricing strategy, Keenfive maintains a high-quality image while keeping prices accessible. The brand positions itself in the premium segment but adopts a mid-range pricing approach to appeal to the fashion-conscious leisure class. This strategy ensures that customers receive value without compromising on quality or style.
Regarding sales strategy, Keenfive follows a pragmatic and rigorous approach, incorporating advanced international management practices and agile market expansion. The company actively seeks qualified partners to join Fifth Avenue Fashion Co., Ltd. through franchise opportunities. The recruitment criteria include:
1. A single-store franchise requires a deposit of 10,000 RMB, which will be refunded upon contract expiration.
2. For street shops, the area should be no less than 30 square meters; for mall stores, it should be at least 40 square meters, depending on the local market conditions.
3. All stores must follow the unified brand image, including custom-designed logos, shelf displays, and professional store layouts. The company covers part of the decoration costs, returning 30% in the first year, 40% in the second, and 30% in the third.
4. The replacement rate is 100% for the top 10 franchise stores (which may be evaluated quarterly). If any product quality issues arise, the company guarantees full replacement.
This comprehensive support system ensures that franchisees can operate successfully while maintaining the brand's high standards and unique identity. Whether you're an experienced retailer or new to the industry, Keenfive offers a strong platform to build a profitable business in the fashion sector.