Japanese fashion ladies Honeys stationed in Pacific Department Store

Honeys Store

Recently, Nanjing Pacific Department Store has recently introduced the Japanese best-selling women's brand Honeys to increase the competitiveness of the shopping mall brand, adding a touch of bright color to the Shanxi Road shopping district.

Honeys was born in Fukushima, in the northeast of Japan. It is a fast fashion brand in Japan. The characteristics of the Fast Fashion brand are strong commodity planning capabilities and superb logistics control. As a member of the FF family, Honeys' “fast” does not lose ZARA. Currently Honeys has grown into a listed company with more than 600 stores across Japan and continues to expand at a rate of 3 days per household. In China, honeys has also opened many stores. Strong merchandise planning capabilities, making Honeys weekly source of 50-60 models (over 300 balances per month).

Honeys has a logistics center in Japan with a support capacity of 1,400 stores. The processed goods from China and South Korea are collected here. Using RFID technology and five automatic control lines for the nationwide stores, automatic distribution and replenishment are implemented, enabling Honeys to do We have replenished 2 times a day at all major Japanese stores, and the stores are replenished once a day. This level of logistics surprised the FTD members.

Although Honeys sales are not as good as UNIQLO, the profit margin of Honeys 15% has an overwhelming advantage when the industry average profit margin is 5%. Honeys appeared in RAYLI (Ruili Costume Beauty) at a high frequency. Honeys is lining up with various famous Japanese brands, indicating that it has great potential and will be sold as a famous brand in China.