Losecs LOSACOS09 new winter and autumn series leads the fashion trend
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LOSACOS's latest autumn and winter collection, presented at the press conference, is a bold expression of creative energy and cultural depth. Giffie Kong, the brand’s director of design, infuses every piece with passion and a deep admiration for rock legends like Kurt Cobain. This inspiration is evident in the powerful yet elegant designs that echo the spirit of iconic songs such as "Come as You Are." The classic Ke Ben avatar T-shirt reappears in the collection, reflecting the timeless influence of 09's trends, blending freedom and style effortlessly.
The entire presentation, from clothing to accessories and even the music, showcases a unique and unmistakable identity. While the theme may not be explicitly labeled as “the true color,†it’s clearly reflected in the confidence and individuality of each piece. The menswear collection features a rich sense of gradation, combining casual elements with refined tailoring. The main theme of elegance is balanced by subtle comfort, creating a low-key yet stylish look infused with cultural depth and a strong rock-inspired aesthetic.
In the suit section, black and charcoal tones dominate, offering a sophisticated yet relaxed vibe. Layering plays a key role, with a Japanese-style printed shirt, a structured cardigan, and a printed scarf adding dimension and freedom. Attention to detail—whether in sleeve buttons, metal studs, or collar stitching—showcases the brand’s commitment to quality and taste.
The concept of “Friday†is central to this season’s vision, representing a balance between work and leisure. It’s a lifestyle that blends formal and casual styles, giving consumers flexible fashion choices that are both practical and expressive. Whether heading straight to work or transitioning after hours, the collection ensures you stand out without overdoing it.
For the women’s line, the Rococo-inspired playful style allows for fun and creativity in mixing and matching. Fabrics, textures, and colors come together in harmonious ways, with each piece complementing the others. The collection also incorporates hippie and national elements, paired with feminine materials like chiffon and silk, creating an interesting contrast of aesthetics.
LOSACOS continues to draw inspiration from music and culture, shaping a trend that’s both innovative and deeply rooted. With its focus on simplicity, elegance, and individuality, the brand remains a leading force in contemporary fashion.