Losecs LOSACOS09 new winter and autumn series leads the fashion trend
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LOSACOS's latest autumn and winter collection, presented at the press conference, showcases a bold yet refined aesthetic that blends creativity with cultural depth. Giffie Kong, the brand's director of design, channels her passion for artistic expression and admiration for rock legend Kurt Cobain into every piece. Drawing inspiration from iconic music like Nirvana’s "Come as You Are," the designs reflect both power and elegance, merging the free-spirited energy of the 90s with modern sophistication.
The collection features a strong visual identity centered around the classic Ke Ben avatar T-shirt, echoing the trend-setting styles of the past while reinterpreting them for today’s fashion-conscious audience. From clothing to accessories and even the music played during the event, each element is carefully curated to reflect a unique and distinctive style. The theme isn’t about "true colors" but rather about expressing individuality through design.
The menswear line includes a rich palette of black, charcoal, and neutral tones, creating a low-key yet stylish look. Layering plays a key role, with pieces like a Japanese-printed shirt, a structured cardigan, and a printed scarf adding depth and texture. Attention to detail—such as button placements, metal studs, and collar stitching—demonstrates the brand’s commitment to quality and craftsmanship.
A central concept in this season’s collection is the idea of “Friday†— a balance between work and leisure, formal and casual. LOSACOS offers a versatile wardrobe that allows men and women to transition effortlessly between different settings, maintaining a sense of style without overdoing it. This philosophy is reflected in the tailored cuts, subtle embellishments, and emphasis on comfort and practicality.
The women’s collection embraces a playful yet sophisticated approach, blending elements of Rococo, hippie, and traditional styles. Mix-and-match possibilities are encouraged, with pieces that complement each other in color, texture, and pattern. Whether it's a simple set paired with decorative details or a flowing chiffon dress, the designs celebrate the beauty of contrast and harmony.
Inspired by music and creative culture, LOSACOS continues to push boundaries and shape the future of fashion. This collection not only sets trends but also tells a story — one of passion, innovation, and timeless style.