"Ordos" alliance "Haier" strong attack

Chinese consumers have suddenly discovered that nearly 100 stores in more than 40 cities across the country have discovered that a clothing brand and an appliance brand of "Ordos" and "Haier" have come together. At the promotion site, consumers first saw for themselves the whole process of washing, drying, drying and other high-grade cashmere sweaters that were previously only dry-cleaned and hand-washed. Haier drum washing machine's technical strength and advanced performance ensure the safety of Ordos cashmere sweater machine washing, to avoid the cashmere fabric damage may occur during the washing process.

It is reported that Ordos reached an alliance with Haier on the advent of the winter sales season this season, and launched a strong promotion in nearly 100 large shopping malls across the country. On the one hand, it allowed consumers to recognize the high quality of Erdos cashmere sweater “diamond fiber”. On the one hand, the appeal of Haier’s brand is used to expand the influence of its own brand in the same consumer group.