Semir children's wear business to "neutral" positive rating

In the first quarter of 2011, Semir achieved its operating revenue with net profit down 15.8% and 38.74% YoY, respectively. Diluted earnings per share of 0.24 yuan. The company expects first half of 2012 net profit fell 0 to 30%. For the first time, the company has seen negative growth in revenue and net profit for the first time. The Company gives three reasons: Semir rating "neutral" for the future children's wear business 1) The weather is anomalous, the weather in spring is colder and the sales in spring are down year on year; 2) The Company increased provision for inventory decline in value. 3) The direct investment in large stores led to a large investment in R & D, marketing and industrial parks, which in the short term led to increased operating expenses and lower profits. We judge the core factor should be the company's Semir brand competitiveness decline, as well as domestic and foreign brands have entered the children's clothing market, increase competition pressure in Barra Barra. Children's clothing industry boom, and "Barra Barra" as the first brand of children's clothing, first-mover advantage obvious, the future will be the company's main attraction. However, taking into account the juvenile casual wear industry competition intensified, down 2012, 2013 earnings per share forecast to 1.97 yuan and 2.37 yuan, given a "neutral" rating. At present, the casual wear industry is more competitive. We expect the Semir brand will focus on improving the single-store profitability, strengthen R & D marketing, improve the accuracy of product mix, and optimize supply chain management so as to maintain a steady growth in the fierce competition in the industry. Companies raise more investment funds to carry out industrial integration is also planning this year, plans to agents, joint ventures, shares, mergers and acquisitions and other forms of multi-brand development.

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