Song Lisi - Unique personality style of brand articles

Song Lisi - Unique personality style of brand articles
Ellissay "ELLASSAY", which originated from the name of French fashion street Champs Elysees, has accumulated years of brand operation strength to enter the Chinese women's wear market and has opened chain stores in more than 100 large and medium-sized cities across the country. The reason why Google is able to gradually increase its market share in thousands of women's "brands" lies in its unique four major advantages, namely, accurate positioning, rich style, rapid response, and elegant fabrics. Adhering to the four major advantages, Ge Lisi has strong design adaptability and brand compatibility, and is good at capturing every business opportunity and continuously listing.

Over the past 10 years since its establishment, the company has gone through an extraordinary development path by pursuing the goal of “creating a first-rate women's brand, using high-quality products and services to meet the needs of the market”. Mr. Xia Guoxin, chairman and general manager of Goleith, relying on his deep professional knowledge of the Master of Arts in Fashion and his keen insight and unique ability to comprehend the fashion spirit of French Fashion Avenue and the aesthetic taste of Chinese women, integrated into the song force. Thinking brand, to create a unique and elegant personality of the song force thinking fashion world. The song team led by Mr. Xia Guoxin has made a clear orientation to the Gelisi brand from the very beginning. It uses 25-35-year-old social-type new females as the target customers of Song Lisi, with an elegant, modern fashion. Women's style as the brand's style characteristics, so that the brand image of song force thinking with a unique style of self, advocating modern women confident independence, smart, smart, gentle graceful, extraordinary style of dress.

After the market's tempering, song force thinking has formed a unique brand culture. In the brand concept, aesthetic standards, brand style, product quality, brand image and other aspects have been formed into a system, and use their products and services to reflect the culture, access to consumer recognition and support. The builders of Galilei once again spread this outstanding culture and products to the whole country, established more than 150 specialty stores nationwide through a powerful song force marketing network, and instilled the brand culture of Galis into consumers. Heart.
Today, Gelisi Women's Clothing has already entered the ranks of famous brands and won the title of "China's top ten women's clothing brands." Through a few years of accumulation, Song Lisi has raised the design, production, marketing and management links to a higher level in the women's wear industry. The brand image of GELISI has also been re-planned and packaged. The visual system design has been professionally regulated, and in particular, the organizing ceremony of GELISI has been held. It's no wonder some people say, "GEERISI has already had the weather of big brands. It's up."

However, the people of Geli Si did not satisfy them, especially when the post-quota era is approaching. Mr. Xia Guoxin once said: “After entering the post-quota era, many of our opponents are 'clothing giants' and are wolves. If we compete for food, we will not be able to eat the cake. If we can't eat it, we can't take it easy. We can't take it lightly. We must learn how to use martial arts. We must be able to win.” Through this remark, we believe that this beautiful brand story will be extended. Go on.