The 22nd anniversary of the Wahaha Group was diversified entrepreneurial development process

In 1987, the predecessor of Wahaha, the Hangzhou Shangcheng District Office-run enterprise distribution department, was established. Founder Zong Qinghou, together with two retired teachers, started with a loan of 140,000 yuan, relying on consignment sales of soft drinks, ice, and stationery to earn every penny. This marked the beginning of Wahaha's journey. By the second year, they began processing oral liquids for others, and by the third year, they founded the Hangzhou Wahaha Nutrition Food Factory. Guided by the traditional Chinese medicine concept of "medicine and food as one," they developed the "Wahaha Children's Nutrition Oral Solution" to address the issue of children not eating well. With its remarkable effects, the product gained popularity through the slogan "Drink Wahaha, meals become fragrant." In 1990, just three years after its founding, Wahaha exceeded an output value of 100 million yuan, completing its initial capital accumulation. The economic miracle that emerged from a small school setting drew widespread attention from society and government at all levels. In 1991, with government support, the Hangzhou Wahaha Nutritional Products Factory, which had over 100 employees and a deposit of more than 60 million yuan, made a bold move by acquiring the struggling Hangzhou Canned Food Factory. This acquisition included over 60,000 square meters of factory space and 2,000 employees for 80 million yuan, marking the establishment of the Hangzhou Wahaha Group. From this point, Wahaha began to scale up its operations and expand its influence. In 1994, Wahaha took part in the relocation efforts of the Three Gorges Reservoir area, acquiring three struggling businesses in Fuling and establishing a branch with mature products, technology, and markets. Supported by strong financial backing and the brand's inherent strength, the Fuling branch quickly grew, becoming one of the top 50 industrial enterprises in Chongqing. Since 1997, Wahaha expanded further into western China, setting up over 40 subsidiaries across 26 provinces and cities, achieving significant economic returns. These foreign branches contributed nearly half of the group’s total output, acting as a locomotive for local development while also boosting Wahaha's real estate and beverage business. The company's support and poverty alleviation initiatives were recognized by the Central Party Committee and State Council, with several high-ranking leaders visiting the company. In 1996, Wahaha entered into strategic cooperation with five international companies, including Danone, one of the world’s top food and beverage firms. Through joint ventures and brand collaborations, they introduced advanced production lines from Germany, the U.S., Italy, Japan, and Canada. This helped Wahaha accelerate its growth and strengthen its national brand. In 1998, after more than a decade of development, Wahaha launched its own cola, "Wahaha Cola," challenging global giants like Coca-Cola and Pepsi. Despite initial skepticism, the product quickly gained traction, with annual sales exceeding 600,000 tons. It became a key player in the market, breaking the myth of Coca-Cola's dominance and inspiring confidence in Chinese brands. In 2002, Wahaha expanded into the children's clothing industry, aligning with its mission of bringing health and joy to children. With European and American design talent, advanced equipment, and high-quality materials, they launched a successful line of children's wear. Opening 800 stores nationwide, Wahaha quickly became the largest children's clothing brand in China, showcasing its ambition to diversify and grow beyond beverages.

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