Yixing Ceramic Industry Development Status and Trend

Yixing is famous for its ceramics and enjoys the reputation of “Tao Du”. As early as 7,000 years ago in the Neolithic period, the ancestors of the Yixing people began to engage in the pottery industry, which can be said to be one of the birthplaces of the nation’s ceramic production and one of the major bases of ceramic production in the country. At present, it has more than 700 various types of ceramics production enterprises, and thousands of home ceramic workshops have formed a complete set of raw materials prospecting, mining, processing, transportation, design open mold, production, firing, packaging, sales, marketing, research and education, etc. One-stop industrial chain. In 2012, Yixing achieved a ceramic production value of 11 billion yuan. On the basis of preserving traditional ceramics, the ceramic industry has made great achievements in the development of ceramic art. The “five golden flowers” ​​are purple sand pottery, fine pottery, uniform pottery, celadon, and beautiful colored pottery, as well as chemical pottery and industrial pottery. All kinds of daily-use art pottery, all types of architectural garden pottery and so on, can be roughly divided into five categories: daily-use ceramics, architectural ceramics, arts and crafts ceramics, industrial ceramics and purple sand pottery. Among them, the largest amount is still daily pottery, which includes tableware, tea sets, wine sets, flowerpots, jars, altars, etc., accounting for about 40%; followed by industrial ceramics, including electronics, electricians, textile machinery, chemical machines, fire-resistant supporting Ceramic products, about 25%. Architectural ceramics, including wall tiles and pots, account for about 20%; once again, arts and crafts ceramics, including zisha handicrafts, wall hangings, hanging plates, vases, etc. account for about 15%; among them, zisha craft pottery is a major feature of Yixing ceramics (a Zhang Card) In addition to a large number of enterprises, there are mainly individual family workshops that account for about 10% of production.

Yixing ceramics industry status The Yixing ceramics industry has been better developed. The main performances are as follows: First, there are a large number of ceramic enterprises, and there are more than 700 ceramic product manufacturers. The second is that the product categories are relatively complete. There are 12 categories and more than 8,000 varieties. The third is the relative concentration of enterprises, in addition to the majority of the original enterprises are located in the village industrial area, the provincial ceramic industrial park has gathered a considerable number and larger scale of ceramic production enterprises.

The support of key and key enterprises is obvious. In recent years, Yixing City has actively supported and nurtured key ceramic backbone enterprises to become bigger and stronger. It has become a “flyer” and “flagship” enterprise in the ceramic industry in the country, which has served as a good and rapid development of the city’s industrial economy. Big support. Jiangsu Baifu Science and Technology Co., Ltd. is driven by innovation and with the purpose of service, it has actively established 2 overseas companies. Its “BaiFu” brand has been awarded the title of China Famous Trademark, and the company has been named as a national high-tech enterprise, producing lead-free, Zinc-free frit products fill domestic and foreign pottery blanks. Yixing Jinyu Ceramics Co., Ltd. depends on the advantages of the group, soars in the fierce market competition, the enterprise develops rapidly, and the strength is increasingly strong. The pottery bottle is the best in the industry. In 2012, the output value of wine bottles reached 800 million yuan, and the quality ranks first in the country. Yixing Dongfang Petroleum Proppant Co., Ltd. adheres to the path of combining production, learning, and research to develop low-density, high-intensity, medium-density, high-strength, high-density, high-strength ceramic proppants. In 2012, it achieved an output value of 600 million yuan. The coverage rate of the domestic market is more than 95%. It is a large-scale ceramics proppant product in China (the third in the world in the same industry), with the highest degree of automation, more complete supply of goods, and relatively stable quality of the product.

The share of the ceramic industry’s contribution continues to increase. With the elimination of backward production capacity of ceramics and the continuous transformation and upgrading of industries in recent years, the gradual formation of ceramic industry clusters, and the gradual improvement of ceramic industry planning, the total economic output of the ceramic industry has been increasing year by year, and the contribution share to the industry has continuously increased. From the fiscal and tax contribution level, in 2007 the ceramics industry contributed RMB 250 million to the industry. Through the past five years of industrial integration and structural adjustment, the share of contribution by the end of 2012 has reached RMB 500 million, an increase of 100%; from the perspective of employment Look, ceramics production enterprises are labor-intensive industries. To date, more than 70,000 local residents and 30,000 foreign workers have been engaged in the production and sales of ceramics in Yixing, effectively solving employment problems for society and maintaining social stability.

The improvement of the level of science and technology has enhanced competitiveness. Yixing City has always placed the development of new ceramic materials industry in an important position. In terms of technological innovation, it firmly grasps the fundamentals of the development of the real economy, and strives to promote the “two-wheel drive” of strategic emerging industries and ceramic specialty industries, with specialization and branding. As a result, in-depth implementation of innovation-driven strategies, vigorous development of process ceramics and industrial ceramics, and strive to create functional ceramics, structural ceramics industry highland, launched the Yixing non-metallic materials industry base characteristics brand. At the same time, it actively expanded school-industry cooperation and vigorously introduced high-end talents in ceramics science and technology, engaged in the research and development of a series of common, critical, and forward-looking technologies with functions such as functional ceramics, structural ceramics, and special ceramics, and promoted the industrialization of high-tech achievements. process. So far, there are 15 high-tech ceramic companies, 11 R&D institutes at or above the municipal level, and 8 provincial engineering and technology research centers, with 2,500 patents.

China Ceramic City highlights its characteristics. It is now the largest pottery culture, arts and commerce professional platform in East China. It is located close to the 104 national highway, with a total construction area of ​​580,000 square meters, a total investment of 1 billion yuan, and a ceramic culture street, tea culture street and antiques. Cultural Street and so on. The overall layout of the ceramic city layout is reasonable, the theme of ceramic culture is prominent, the taste of the tourist attractions is elegant, and the business and trade functions are complete. It is characterized by a rich variety of Chinese ceramic cultures, integrating exhibitions, shopping, catering, and online trading. It is a modern large-scale collection, leisure and cultural tourism business city. The "Tao Du Ceramic Art International Expo Center", with a total area of ​​23,000 square meters, has won the honor of the "Chinese Society of Arts and Crafts Yixing International Ceramic Art Exchange Center".

In addition to its long history of producing ceramics, the advantages of Yixing ceramics industry, along with the reform and opening up, the baptism of the market economy, and the development of the ceramic industry, no matter the number of ceramic enterprises, the scale, or the brand and grade of the products, the total economic output has The larger development and improvement, combined with Yixing City's successive major international and domestic large-scale ceramic art activities, further enhanced the reputation of Yixing Taodu and consolidated the status of the “Tao Capital”. After years of unremitting efforts, the transformation and development of the ceramic industry has been increasingly strengthened. From 2010 to 2012, more than 300 glazed tile manufacturing enterprises were completely closed, and the “Three-year Action Plan for Renovation of Glazed Tile Manufacturing Enterprises in Wuxi City” was fully completed, opening up space for industrial transformation and development.

First, the establishment of a provincial-level ceramics industrial park platform, which will further develop the ceramic industry in Yixing, and expand the scope for creating a bigger, stronger and fine ceramics industry and create unique conditions.

The second is that natural resources are more abundant and unique. There is a wealth of clay resources in the area, and there is a great deal of space for deep development and comprehensive utilization. Zisha clay is a unique resource with unique properties and has won a reputation as “Yixing Zisha”.

Third, the reform of the property rights system has been put in place. The restructuring of state-owned and collective enterprises has been completed, and a large number of economic entities that meet the requirements of the market economy, such as self-management, self-financing, clear-cut ownership, and clear-cut rights and responsibilities have been established. This has enhanced the vitality of the company's development and is conducive to a new round of ceramic industry development. Great development.

Fourth, the development environment is increasingly optimized. Yixing City has adopted a series of effective measures, formulated the "Working Opinions on the Development of the Ceramic Industry", improved the support for preferential policies, and continued to establish the ceramic industry as the city's traditional industries and pillar industries. The Standing Committee of Wuxi City also specifically approved the "Regulations on the Protection of Yixing Zisha in Wuxi City", which played a very good role in regulating and promoting the development of Yixing Zisha.

Fifth, the talent advantage is quite obvious. In the long-term development of the ceramics industry, a number of high-level technical elites and a large number of skilled ceramics production workers have been created and cultivated. In addition to the masters of Chinese arts and crafts, masters of Chinese ceramics, masters of arts and crafts in Jiangsu Province, Yixing, Outside the hundreds of divisions, whether it is purple sand, fine pottery, or both pottery and colored pottery, there are outstanding master figures and tens of thousands of pottery workers. They developed the ceramic industry and consolidated the position of “Chinese pottery capital”. .

Sixth, the level of technical equipment is continuously improving. In addition to hand-made ceramics for daily use, arts and crafts ceramics, ceramics production, the rapid development of industrial ceramics production enterprises, from the raw material processing, product production to the furnace firing are using more advanced production equipment, especially the use of Advanced and new types of clean energy, such as kilns and natural gas, have greatly improved the quality and technical level of products, such as Goldfish, Huaji Group, Baifu, Dongfang, Xinjiali, Jingtao, and Morgan. The company, Xinyi Ceramics, and Dark Star Company have a high level of equipment, and their scale and strength are relatively large. By the end of 2012, there were 21 companies with sales of ceramic products over 50 million yuan, of which 11 were over 100 million yuan.

The development trend of Yixing ceramics industry is in accordance with the Yixing ceramics industrial cluster development plan. Its overall goal is: The ceramic industry will continue to be the priority for the development of traditional industries and specialty industries in Yixing City. The total number of enterprises will be reduced to around 600, and various types of ceramic products will be cultivated. Leading companies, such as industrial pottery, daily pottery, artistic art pottery, architectural pottery, etc., must all have backbone-scale enterprises as their vanguards, create unique features and create brand names to continuously increase their popularity, and expand their products with quantitative expansion and quality improvement. Big domestic and foreign markets. The brand of Zisha has become a major brand, making Yixing a world-famous pot center, a world-famous pottery (ceramic pot) center and a world-famous underglaze ceramic tableware manufacturing center. At the end of the "Twelfth Five-Year Plan", the total production and sales volume of the ceramic industry reached 20 billion yuan The key development direction is: Focusing on the special characteristics and superior advantages of ceramic products, during the “Twelfth Five-Year Plan” period, we will focus on the development of products featuring Zisha pottery as the main feature, which will benefit the rich people's industry in Yixing for a long-term development. Specific to achieve a refined Zisha tea sets, bigger purple sand pots, excellent purple sand sculptures and all kinds of purple sand art ceramics, so that the "Yixing Zisha" this gold business card more brilliant, more well-known, in order to promote the agglomeration of the entire ceramic product development .

In order to accelerate the increase of the total economic output of the ceramic industry, it will accelerate the development of export-oriented tableware and teaware based on refined pottery. Expand the production scale of ceramic wine bottles mainly consisting of goldfish, painted pottery and dark stars (Mingxing), and seize more market share of medium and high-grade wine container packaging. Expanding the production capacity of industrial ceramics and refractories based on JMC, Prince, Morgan, Yikang, Haidengwangge, Fangyou, Jiurong, and Dusselaam. With its advantages in industrialization, it will increase its overall ceramic production. The proportion of output in the industry. Expansion of daily-use ceramics based on Taiyi, Xinyi, and Huafeng, building ceramics based on Xinjiali, Futaoke, Vientiane, Mingyue, Jiahui, Shengxiang and Taoyuan Jinlong, with Yixing Zisha, Chenyang, Tanghan, and the world's garden ceramics, while actively introducing to fill the Yixing ceramic blank, enhance the Yixing ceramic grade of other high-grade ceramic projects to invest in Yiyi. The ceramics industry park will use this as an opportunity to amplify the effect and attract more and better major ceramic projects.

In order to cultivate and expand the ceramic industry, Yixing will adopt the following major measures:

Centering on the characteristics of the industry and actively inviting investment for investment, it has always insisted on developing the ceramic industry as a traditional industry, characteristic industry, and local characteristic industry. In recent years, more than 20 ceramic production projects have been included in the city's key projects. The investors are the United States, Germany, Japan, Thailand, Taiwan and other countries and regions. Jiangsu Yixing Ceramics Industrial Park has become a key industrial park with distinctive industrial characteristics. It closely focuses on the goal of “building an industrial base of ceramics and non-metallic materials of 100 billion yuan”. The next step will continue to increase the pace of investment promotion and enlarge the scale of foreign investment in grapes. With the string effect, ceramics manufacturers with high input, high output, and high product quality are selectively introduced into the park.

Focusing on industrial intensification, we will cultivate large-scale enterprises. At present, there are 17 ceramic backbone enterprises with sales of 50 million yuan and 11 enterprises with sales of more than 100 million yuan. During the “Twelfth Five-Year Plan” period, it will continue to increase support for the cultivation of ceramic-scale enterprises. Industrial sales will form a scale of 15 billion yuan, accounting for 30% of the total economic output. Among them, over 1 billion will reach 2-3 companies, exceeding 100 million yuan. The number of companies reached 20, truly realizing the expansion and quality leap in the ceramic industry.

Focusing on industrial agglomeration, speed up the construction of industrial bases. Relying on the existing Jiangsu Yixing Ceramics Industrial Park, the national non-metallic materials industrial base, and the China Taodu Ceramic City, it effectively integrates resource elements, sets up functional zoning, establishes a dislocation development trend, and continuously enhances the ceramic industrial agglomeration ability and platform. First, the ceramics industrial park quickly expanded eastwards. Through the construction of Xishi Road in the year, it opened up hinterland, expanded the space for development, resolved land constraints, and laid the foundation for the project's admission. The second is to use the agglomeration effect of the national non-metallic materials industry base to quickly build an R&D center, introduce new ceramic materials, new equipment, and new technologies to boost the development space and input-output capabilities of the ceramics industry park. The third is to focus on the development of an exchange and cooperation platform for China Ceramic Capital City integrating business, culture, tourism, leisure, conventions and exhibitions. It will increase the construction and management of follow-up projects, improve the supporting functions, and exert the scale effect so that it will become Yixing Taodu radiation. A major highlight at home and abroad.

Focusing on the scale of the industry, we have expanded both domestic and foreign markets. At present, there are fewer scale enterprises in the Yixing ceramics industry, and the influence of the existing well-known brands at home and abroad is not enough, which restricts the rapid expansion of the ceramic industry. During the “Twelfth Five-Year Plan” period, we will do a good job in the following aspects: First, to support existing backbone enterprises to become bigger and stronger; second, to actively implement the brand strategy, and to improve the grade and create brand names as the main direction of the new round of development; The third is to do a good job of the operation of China Taodu Ceramics Trade City, learn from the successful experience of the market construction of brother ceramics, establish the concept of promoting tertiary production with three production, and promoting the development of tertiary production with secondary production, attracting more domestic and foreign ceramics Dealers to invest in business, and strive to build Trade City into the world's ceramic product distribution center. The fourth is to create a favorable environment for development and improve the service system. As a ceramic industrial base, accelerating the urban construction of Yixing is particularly important for creating an environment and developing pottery. Fifth, strengthen policy support, strengthen guidance, management and services, give full play to the role of ceramic industry associations in service, coordination, self-discipline, supervision and management, especially in the formulation of industrial planning, scientific and technological information exchange, industrial and technical training, and standardization of industrial order. It will play a greater role in promoting self-discipline, preventing unregulated competition, accelerating personnel training, and expanding external contacts.

At the same time, according to the natural resources, industrial characteristics, and cultural heritage of Yixing, formulate and improve the detailed planning for urban development in Yixing, increase capital investment, improve the urban infrastructure, complete the relocation of urban enterprises, strengthen the ecological environment, and protect the historical and cultural relics. , do a good job of urban management, so that the city of Yixing has a greater change in the outlook, for the ceramic industry to create a good regional environment.