Zhuowei Le marketing director Wu Jingan author: grasp the pulse of children's clothing
Fashionable Caps,Womens Fashion Caps,Stylish Caps For Men,Stylish Caps For Womens Jinan Fine Import And Export Co.,Ltd. , https://www.jinanfine.com
Children's clothing brand development twenty years, several happy several worry! Early childhood brand, children's wear business usher in the golden age of rapid development. At that time children's clothing brand competition is the focus of products and prices, "price war" smoke filled the entire children's clothing market. However, with the children's wear brand, professional depth, in the face of consumers increasingly critical eye, those brand premium small space children's clothing brand gradually fade out of the market. At the same time, some far-sighted brands bypass the extensive mode of operation. After years of precipitation, the accurate control of children's wear and the added value of the brand have been greatly enhanced to increase the profit margin of the products and rapidly gain the advantage in the industry. In 2013, it was a year of tremendous growth for Levi's children's wear. The excellent realization of the market, making Sogni kids (Zhuo Wei Le), has won the "top ten fashion brands in Guangdong," "China's most growth clothing brand" and other honorary titles. Into 2014, how to maintain good momentum Zhuo Wei Lele children's clothing, franchisees and consumers how to make the development from the benefits to the benefits? In 2014, Zhuowei Le children's wear brand upgrade the overall connotation, specifically, there are several aspects: 1. Through the upgrading of the product to protect the brand lifeline. Zhuowei Le children's clothing is headquartered in Hong Kong, the natural fusion of East and West of the city to Zhuowei Le to provide a natural creation soil. Our products lock the classic and trendy trends of British style and create the unique style, structure, product line and popularity of Zhuowei Le, making it more suitable for the needs of the market. In terms of product development, in 2014, Zavori Levy in Hong Kong as the center, to capture children's fashion capture, market information, and further deepen the cooperation with the top European fashion design team. Zhuowei Le natural, elegant, stylish, classic British style, family, campus life and social and social activities to meet each and every one of the children and their parents love Zhuowei music to become both good quality and elegant temperament of children preferred brand family one. Zhuowei Le will be timely introduction of suitable for children and their parents to share the style design, bringing fun happy parents and children, to create a more rich, warm family atmosphere. Really thanks to the joint efforts of Zhuowei Le and partners, the fall and winter of 2014, "Modern Opening Ceremony" and "Diary of Students" has been launched, it won the peer and distributors strong repercussions. 2. Through the SI, VI upgrade to enhance the store image. Through the image of the store to further enhance the store (counter) brand value sense is an important part of Zhuowei Le differentiated marketing According to incomplete statistics, Levi's fifth-generation store image upgrade, at least increased by 16.3% Store rate 3. Through the channel upgrade to improve market coverage. In the ground market, the country layout, key planning. In early 2014, Zhuowei Le children's clothing to complete the coverage of the mainstream business district of more than 100 cities across the country, and has met with the Haiya, Texhong, Wanda and other departmental systems to reach a strategic cooperation agreement, Zhuowei Le access priority, for the franchisee area Expand to further clear the obstacles. 4. Through the team upgrade to improve service capabilities. In 2014, ZVS promoted the service capabilities and the retail management capabilities of the terminal stores through specialized marketing groups and professional operation flow and management mode of various departments, including the market development ability and self-improvement. 5. Promote brand awareness through promotion. In 2014, Zhuowei Music Office maintained close cooperation with Southern Television, Southern Metropolis Daily, Sina.com and CDC, as well as other well-known media such as WeChat. We also expanded Weibo and other media to enhance brand awareness and achieve O2O network layout through WeChat. Three-dimensional integrated brand awareness, making Zhuowei music in 2014 children's clothing market, one of the most attention children's clothing brand. A thousand miles begins with a single step. Join Zhuowei Le children's clothing brand more and more friends. However, it is not an easy task to open a children's clothing store. In 2014, franchisees, in addition to obtaining more affordable and reasonable brand support, we have formulated a management strategy of joining direct-to-direct and franchised franchisees. There are also supporting system management solutions including terminal manuals such as the Retail Management Manual , Agency management manuals, display standard manuals, FAB retail guidance manuals, etc., to develop our retail standards and standards, and make it effective landing, the good experience and methods to all our terminal stores, including our franchisee, so The matching needs of our franchisees through the ERP data management, through a single shop to effectively develop the benchmark shop, then copy from the benchmark shop. With the full support of the brand and the close cooperation with the franchisee, millions of stores and millions of stores have any difficulty? Here, I sincerely hope that franchisees can keep up with the development of Zhuowei Le, sincere cooperation and open up a better future Vivian Le.