Quanzhou rattan iron handicraft export unit prices rose

Quanzhou rattan iron handicraft export unit prices rose In the past two years, for traditional manufacturing industries, it is not the growth of export volume that is difficult, but the guarantee of the export unit price profit. Many industries have entered a phase of low profit, with gross margins falling from double digits to single digits. During this period, the iron and steel industry in Anxi ushered in a major development after years of stagnation. According to the latest statistics from Quanzhou Customs, in the first half of this year, Anxi rattan's iron exports reached 184.6 million U.S. dollars, an increase of 19.96% year-on-year, and the unit price of exports rose from US$4.3 in 2011 to US$5.8, an increase of up to 35%, ranking the traditional manufacturing of Quanzhou. The first in the industry.

The official news of a major reversal that has been staged for many years shows that Anxi county has more than 400 various kinds of rattan iron home crafts industries. The products of these enterprises are exported to more than 60 countries and regions such as Europe, America, and Asia. Enterprises with an annual output value of over 100 million yuan include companies such as Yingfa, Jufeng, Fuhua Technology, Star, Tangxin, Hengfa, Jifa. The annual production value of the whole rattan iron craft industry is nearly 4 billion yuan, and the annual tax is more than 200 million yuan, which accounts for about 40% of the total export value of similar products in the country. There are nearly 3,000 processing points in the whole industry, bringing about 140,000 related employees. In addition, many companies related to the rattan iron processing industry, such as resin processing, wire nails, carton packaging and other professional manufacturers are also distributed throughout Anxi.

“In the past, rattan iron and iron handicrafts even appeared to be “disposable”.” People in the industry said that because of lack of design and products, the products of some companies can only be sold through continuous reduction of unit price. The earliest pioneer of the Anxi rattan craftwork, the inheritor of the provincial intangible cultural heritage bamboo and rattan craftsmanship, and Chen Qinghe, deputy director of the office of the Anxi County Home Craft and Culture Industry Management Committee, had accepted an interview with the media and admitted that the Anhe County rattan iron craft industry has been in recent years In the sluggish period of slow development, since 2002, after ten years, the total export volume of the Anxi arts industry has not risen significantly, and there is even a risk of decline.

Industry analysts believe that the reason, objectively, internationally, the economic recession in Europe and the United States, the debt crisis in Europe is far from over, the world's economic growth is weak, companies' export orders are reduced, and price competition is fierce. On the domestic front, the adjustment of the country’s industrial structure, the appreciation of ***, the increase in the prices of raw and auxiliary materials, the increase in labor costs and other production costs, and the narrowing of profit margins. However, the most important reason is that the iron and rattan craft industry itself is weak, the scale can not keep up, the design investment is less, the product has no personality and naturally loses the right to speak in the market, was caught in a dead end to have to livelihood, had to betray the product.

Supporting OEMs to develop the domestic market In addition to the international campaign in the South Korean campaign, in recent years, Tie Teng has begun to test the domestic market, subject to the size of the company, its way of participating in domestic trade vary.

It is understood that many companies including Yingfa and Jufeng have actively adopted the e-commerce platform and started to use their own brands to force the domestic market. According to the person in charge of Jufeng Arts & Crafts Co., Ltd., they lifted the foot of the domestic market many years ago and currently have a place in furniture stores in first and second-tier cities. “We will iron products through design and stone, cloth art, wood docking, production of unique iron rattan furniture products.” The responsible person revealed that although the current domestic market sales are still not successful, but they will insist on domestic development, then It will try to get involved in the operation of the e-commerce platform and expand the sales of products in the third and fourth-tier cities.

“I have visited all major domestic gift markets this year.” According to the person in charge of the British furniture decoration, he personally researched and hoped to make a difference in the domestic market. Chen Minghui said that in addition to directly making its own brand for the domestic market, the company also uses a mature OEM model and domestic furniture companies to set up companies to cooperate in the processing, OEM processing for them, and even directly involved in the design. This kind of transformation is relatively easy for foreign trade companies. After all, it is only the conversion of buyers, and the delivery of one-handed delivery of goods in one hand, which shortens the trading cycle and facilitates the rapid return of funds. Chen Minghui said that after a few years of vicious price competition, the structure of the local industrial chain pyramid has basically taken shape, with some companies focusing on furniture production, some focusing on soft-packing processes, some focusing on designing light production, and others focusing on taking orders only.

The company is striving to open up the market, and the local government has actively guided innovation and upgrading. Anxi has issued the "Factual Opinions on Promoting the Optimization and Upgrading of the Process Industry in Anxi County." Relevant persons disclosed that Anxi is about to establish an Anxi Craft Cultural and Creative R&D Center as a county-level arts and crafts research platform and a craftsmanship cultural innovation boutique production site. This will help improve the overall design level of Tiewu Crafts and open up the domestic market. .

Relevant person in charge pointed out that the R&D center will establish special incentive mechanisms and set up special awards in the future; hiring and entrusting related majors and scholars of arts and crafts institutions to develop, apply and develop new technologies, new materials, and new technologies. Conduct research and exchanges in other areas; strengthen the protection of intellectual property rights, apply for registered patents for distinctive utility model designs, and implement patented transfer of compensation. The center will also adopt a method of directly linking the scientific research results with the economic interests of the technicians, establish a system of economic benefit sharing between researchers and enterprises, and mobilize the enthusiasm of practitioners to the maximum extent. In addition, they will also apply for collective trademarks for the samples designed by the R&D center to promote the design and branding of the industry. Whether it is an international market or a domestic one, only by comprehensively increasing the importance of industrial design can we ensure the profits of the company.

A huge amount of money was spent on design to usher in freshmen. There are more than 40 large-scale enterprises among hundreds of companies. Chen Minghui, president of Anxi Rattan Arts & Crafts Industry Association, said that in recent years, driven by large-scale enterprises, the entire industry has been The degree of investment and emphasis has become increasingly apparent.

Seeing the Autumn Canton Fair getting closer, the owners of many Teng Tenggong art companies in Anxi recently worked overtime every day to study the latest design styles with their own team of designers. “We have long hired Italian designers to join the design team and have been working on the final design drafts.” Tang Yisen, Chairman of Tangxin Furniture, said that ten years have passed since the start of business and the international trade environment has become increasingly harsh. Enterprises need to survive. Relying on design leads, they spend 5% of sales each year on the design team's build, because someone has no design that I have, the price really differs too much.

"After the international financial crisis in 2008, we dig talents from European design agencies. The Italian designer Jenifer Dumet originally had his own shop in the old house and will sell some of her own designs. Later we paid a high salary to buy her designs and make her ours. The exclusive designer ensures the uniqueness of our design in the market.” Tang Yisen said that because their main market is from Europe and the United States, European and American designers are in a position to find exotic goods. The traditional iron shelf is a piece of 13 dollars, but after design, it can sell for 30 dollars or more. In addition to the price increase, the design can also reduce the use of iron products. The original iron pendants require 3 kg of iron. After the design, the amount of iron used can be reduced by two-thirds, which greatly saves costs. After valuing the design, their company's products have their own right to speak, skip intermediate buyers, and establish direct contact with some specialty gift shops in Europe, thus reducing their costs and ensuring their own high profits.

“Every year we spend more than ten million yuan on design.” The person in charge of Anxi Yingfa Furniture Decoration Co., Ltd. also mentioned that there are 15 designers in their team, of whom 10 are from overseas. In order to break the predicament of “disposing about selling catty”, they expanded the product from the small furniture area with a certain practicality to the field of advanced soft decoration and wall painting through the application of grafted wood, glass, ceramics and other materials. Create art-like works, thereby increasing the added value of products. In order to keep up with the pace of international consumption, they have to design thousands of new products every year to open up the market. Similarly, in order to reduce the intermediate purchase process and increase the premium space for products, the company has established a supply and sales relationship with a number of hypermarkets in the United States, and has supplied goods directly. The company has also gained higher profits while increasing sales.

“The designs of Tengwu crafts can be more boldly connected to local industries.” Insiders suggested that the benefits brought by the design are already obvious, but in the use of multiple materials, cross-industry cooperation can be further relaxed. For example, with the local Anxi tea products, the production of teapots with arts and crafts characteristics; such as docking with Dehua ceramic products, produced a soft handicrafts with the effect of white porcelain beautification; also docking with Nanan stone products, the iron design The idea was implanted into their luxury stone craftsmanship. Or leading or supporting, as long as the company can grasp the design source of Tie Fujio, they can work together with other industries to stimulate new market demand and bring higher unit price returns.

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