The company website of Liubian Company should not only be decorated
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In practice, it has been observed that many Liubian corporate websites fail to deliver meaningful value. However, this is not necessarily due to the website itself. According to a survey, the effectiveness of a company’s website largely depends on three key factors: the company's understanding of the website, the level of professionalism of the web development provider, and the ongoing efforts in promoting and maintaining the site.
With over 40 million small and medium-sized enterprises (SMEs) registered in China, more businesses are becoming aware of the importance of having an online presence as the Internet and e-commerce continue to grow. More SMEs now have their own websites. However, only a small fraction of these sites truly serve their purpose.
While some companies do generate revenue through their websites, it is also true that many others see little or no return on their investment. The fact that some businesses succeed shows there are opportunities available. But for those who don’t, it often means they failed to seize them.
Why does this happen? Blaming a lack of skills is just an excuse. The real issue lies in the desire for quick results. Many business owners expect immediate profits once the website is launched, which is unrealistic. When the expected returns don’t materialize quickly, they lose interest and abandon the site—missing out on a valuable chance.
This mindset is closely tied to a lack of understanding about how websites work. The majority of SME managers are over 35 years old, having grown up without significant exposure to the internet. While they may have built successful businesses through traditional methods, they often lack the "digital mindset" needed to fully leverage online tools.
As a result, many misunderstand the role of a corporate website. A common misconception is believing that simply having a website guarantees all the benefits of online engagement. In reality, a website needs to be visible, accessible, and actively managed to make an impact.
This problem is also reflected in the frequent need for website revisions. According to data, the main reasons for updating a corporate site are outdated design (40%) and poor reflection of brand identity (33%). Other factors include increased online business needs and seasonal updates. This highlights that even with minimal initial investment, poorly designed sites often become obsolete quickly, leading to wasted resources and lost time.
Therefore, building a successful corporate website requires more than just technical development—it demands strategic thinking, long-term commitment, and a clear understanding of digital marketing principles. Only then can businesses truly harness the power of the internet.